Google Pay Per Click (PPC), also known as Google Ads or AdWords, is an online advertising platform that enables businesses to create and display targeted ads in Google search results and across its vast network of partner websites. Advertisers bid on specific keywords relevant to their products or services, and when users search for those keywords, the ads are displayed alongside organic search results. Advertisers are charged only when users click on their ads, hence the term “pay per click.” Google Ads allows businesses to reach a wide audience quickly and effectively, while giving them full control over their budget, targeting, and ad placements. The platform provides valuable insights and data on ad performance, enabling businesses to fine-tune their campaigns and achieve better results over time. By leveraging Google Ads, businesses can increase brand exposure, drive more qualified leads, and generate a higher return on investment for their marketing efforts.