Loose match types, bid-caching, and getting what you pay for in digital marketing

Loose match types, bid-caching, and getting what you pay for in digital marketing

As new close variants start trickling into search query reports, paid search marketers are still peeved at Google’s decision to expand the definition of exact match close variants to include queries with... Read more »
Optimizing Pay Per Click on Amazon

Optimizing Pay Per Click on Amazon

Amazon pay per click is a topic that definitely deserved at least two sessions in our Million Dollar Case Study. It’s one of the most talked about Amazon marketing strategies, and rightly... Read more »
Celebrity names’ pay per click costs

Celebrity names’ pay per click costs

If there is one thing that is consistent on the internet, it’s the obsession with celebrities and their gossip and news always making the headlines. Once Miley Cyrus hit the stage at the MTV... Read more »
Incorporating Pay Per Click Into Your Digital Marketing Mix

Incorporating Pay Per Click Into Your Digital Marketing Mix

If you’re a digital marketer and you haven’t yet mastered the art of pay per click in your digital marketing mix, now is the time to rethink your approach. A lot has... Read more »
A Case Study in Pay Per Click Management

A Case Study in Pay Per Click Management

EMP UK selected Coast Digital to take over management of their PPC activity. EMP is a pure play store stocking the UK’s largest collection of official TV, movie, gaming and rock &... Read more »
Pay Per Click (PPC) Software Market to Reach USD 45.4

Pay Per Click (PPC) Software Market to Reach USD 45.4

New York USA, Sept. 14, 2023 (GLOBE NEWSWIRE) — According to the research report published by Market Research Future (MRFR), “Pay Per Click (PPC) Software Market Information By Type, By Deployment, By... Read more »
Pay Per Click (PPC) Software Market Growth Factors, Segmentation, Trends, Opportunities, Key Players and Forecast | Evolve Business Intelligence

Pay Per Click (PPC) Software Market Growth Factors, Segmentation, Trends, Opportunities, Key Players and Forecast | Evolve Business Intelligence

As per the study initiated by Evolve Business Intelligence, the global Pay Per Click (PPC) Software Market size accounted for USD 18.51 Billion in 2022, growing at a CAGR of 10.24% from... Read more »
Pay Per Click (PPC) Software Market to Reach USD 45.4 Billion, at a 11.20% CAGR By 2032

Pay Per Click (PPC) Software Market to Reach USD 45.4 Billion, at a 11.20% CAGR By 2032

Pay Per Click (PPC) Software Market to Reach USD 45.4 Billion, at a 11.20% CAGR By 2032 – Market Research Future (MRFR) New York USA, Sept. 14, 2023 (GLOBE NEWSWIRE) — According... Read more »
CareerBuilder launches pay per resume

CareerBuilder launches pay per resume

Listen to the article 2 min This audio is auto-generated. Please let us know if you have feedback. CareerBuilder launched Pay Per Resume, a payment scheme where companies only pay for resumes... Read more »
Understanding Google PPC and Pay Per Click Advertising

Understanding Google PPC and Pay Per Click Advertising

Google Pay Per Click (PPC) is a digital advertising model that allows businesses to display their ads on Google’s search engine results pages (SERPs). The advertiser only pays when a user clicks... Read more »