Google AdWords
Google has about 67.3% market share within the US, however within the UK they management 88.87% with regards to on-line searches. It’s Google’s huge attain, search relevance and recognition which is why we are saying “Google it”, and never “Yahoo! It”. When 67.6% of all worldwide searches are carried out on Google, it makes logical sense to need to promote the place there may be an viewers.
Microsoft Advertising
Whilst Google controls many of the market share, the mixed market share of Yahoo! and Bing (owned by Microsoft) is competing in opposition to Google and presently controls 29.4% within the US and 9.53% within the UK. Microsoft additionally means that you can goal each engines like google, Bing and Yahoo! from one place.
Baidu
Baidu is China’s largest search engine and controls 58.14% of the market share. Google, Bing and Yahoo! account for lower than 3% of the Chinese search market. Advertisers seeking to construct model consciousness and promote services in China don’t have any selection however to promote on the native search suppliers.
Naver
Naver is South Korea’s main search engine and search supplier. They management round 80% of the market share in South Korea, while Google controls simply 4%. Yahoo! left the market solely in 2012.
Yandex
Yandex is Russia’s main search engine. They management about 61.9% of the market share while Google controls 27.2%.
