As new close variants start trickling into search query reports, paid search marketers are still peeved at Google’s decision to expand the definition of exact match close variants to include queries with... Read more »
Dynamic search ads (DSA) have been a staple in Google Ads and Microsoft Ads management for years. This powerhouse campaign type/setting enhances advertisers’ ability to use their organic search strength to inform... Read more »
Today’s digital landscape requires retailers to bring their A-game to grabbing customers’ attention and loyalty. With the rise of eCommerce and online shopping, optimizing the customer experience has become paramount for driving... Read more »
WASHINGTON, Jan. 16, 2019 /PRNewswire/ — Seventy-seven percent (77%) of people say they recognize paid search ads, according to new survey data from Clutch, the leading B2B research, ratings, and reviews company. People... Read more »
The age-old challenge of paid advertising is getting people to pay attention, which, of course, is no easy task. Pay-per-click (PPC) marketing, developed in the 1990s, changed this for the online world.... Read more »
Google AdSense users can now choose to have Auto Ads show as “ad intents” through the platform (in addition to overlap and in-page formats). What are ad intents. An ad intent is... Read more »
About Anu Adegbola Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more. In 2008, Anu’s career started... Read more »
Since Search Engine Land launched, we have given PPC experts a platform to share their in-depth knowledge and timely insights – with the goal of helping you solve problems, manage challenges and... Read more »
WHY TRUST INFLUENCER MARKETING HUB? Influencer Marketing Hub sets itself apart from conventional review platforms through the involvement of Digital Marketing experts such as Werner Geyser, Djanan Kasumovic, Camille Kennedy, Dave Eagle,... Read more »
Locafy Limited Innovative Pricing Expected to Boost Revenues through Increased Sales Velocity, Scalability, and Subscription Revenue Opportunity Successful Trials Show that Locafy Technology’s SEO Performance Often Exceeds Existing Base Subscription Fees Aligns... Read more »