The pay-per-click advertising industry is always changing and 2014 was no exception. There were many new features launched in AdWords and Bing Ads as well as on social platforms, such as Facebook, Twitter,... Read more »
Outsourcing digital marketing services is a popular option for brands and businesses nowadays, especially when most customers spend a significant amount of their time on the web. Businesses have multiple techniques for... Read more »
Pexels.com Many people have been there. Paying a promotion or advertisement company product for marketing, only to discover most of your traffic is internet bots, is heart-wrenching. The truth is you’re not... Read more »
Search marketers with whom I consult like to complain about how giant improvements in PPC growth are behind us. They fondly recall the glory days of the 2000s when the immature PPC... Read more »
The digital advertising space has changed a great deal in the past few years, driven by changing technology, digital privacy regulations, safeguards that affect ad strategy, and sharp shifts in consumer and... Read more »
Organic growth and word of mouth can turn an idea into a small business. However, paid advertising can be key for scaling up. Ecommerce companies have no shortage of online advertising platforms to... Read more »
Over the last decade, pay-per-click (PPC) campaigns for both search engines and social media have become a staple in the world of digital advertising. A good PPC campaign is a cost-effective way... Read more »
You’ve perfected your on-site SEO strategy and successfully targeted some of the most popular keywords in your industry. But what if you want to target consumers in a specific area? While regular... Read more »
PERQ, a leader in digital marketing solutions for the multifamily industry, announced its strategic move into the PPC advertising space with the acquisition of key assets from a prominent industry player specializing... Read more »
Amazon pay per click is a topic that definitely deserved at least two sessions in our Million Dollar Case Study. It’s one of the most talked about Amazon marketing strategies, and rightly... Read more »