Using PPC brand protection to decrease campaign costs by 51%

Using PPC brand protection to decrease campaign costs by 51%

Search marketers with whom I consult like to complain about how giant improvements in PPC growth are behind us. They fondly recall the glory days of the 2000s when the immature PPC... Read more »
Increase Your Digital ROI in 2023 with These Advertising Trends

Increase Your Digital ROI in 2023 with These Advertising Trends

The digital advertising space has changed a great deal in the past few years, driven by changing technology, digital privacy regulations, safeguards that affect ad strategy, and sharp shifts in consumer and... Read more »
Google Ads vs. Facebook Ads: Which Should Your Business Use? (2024)

Google Ads vs. Facebook Ads: Which Should Your Business Use? (2024)

Organic growth and word of mouth can turn an idea into a small business. However, paid advertising can be key for scaling up. Ecommerce companies have no shortage of online advertising platforms to... Read more »
What is PPC Bot Traffic? 5 Methods for Securing Ad Campaigns

What is PPC Bot Traffic? 5 Methods for Securing Ad Campaigns

Over the last decade, pay-per-click (PPC) campaigns for both search engines and social media have become a staple in the world of digital advertising. A good PPC campaign is a cost-effective way... Read more »
Everything You Need to Know about Google’s Local Service Ads

Everything You Need to Know about Google’s Local Service Ads

You’ve perfected your on-site SEO strategy and successfully targeted some of the most popular keywords in your industry. But what if you want to target consumers in a specific area? While regular... Read more »
PERQ PPC Ad expansion for multifamily industry with strategic acquire

PERQ PPC Ad expansion for multifamily industry with strategic acquire

PERQ, a leader in digital marketing solutions for the multifamily industry, announced its strategic move into the PPC advertising space with the acquisition of key assets from a prominent industry player specializing... Read more »
Optimizing Pay Per Click on Amazon

Optimizing Pay Per Click on Amazon

Amazon pay per click is a topic that definitely deserved at least two sessions in our Million Dollar Case Study. It’s one of the most talked about Amazon marketing strategies, and rightly... Read more »
What Is a Good Click-Through Rate for PPC?

What Is a Good Click-Through Rate for PPC?

A commonly asked question in pay-per-click (PPC) advertising is, “What is a good click-through rate (CTR)?” There is no easy answer and it can vary greatly depending on channel, targeting, keywords, and... Read more »
3 ways PPC campaign management could soon change

3 ways PPC campaign management could soon change

Search marketing has evolved rapidly in the past 12 months. This trend will likely continue to accelerate over the next two years.  Automation and AI have already revolutionized the search industry, and... Read more »
Top 10 PPC Companies in Ahmedabad

Top 10 PPC Companies in Ahmedabad

Hey there, looking to take your business to new heights with a robust digital marketing strategy? Pay-per-click or PPC advertising could be just what you need. PPC lets you appear at the... Read more »