You’ve perfected your on-site SEO strategy and successfully targeted some of the most popular keywords in your industry. But what if you want to target consumers in a specific area? While regular... Read more »
PERQ, a leader in digital marketing solutions for the multifamily industry, announced its strategic move into the PPC advertising space with the acquisition of key assets from a prominent industry player specializing... Read more »
Amazon pay per click is a topic that definitely deserved at least two sessions in our Million Dollar Case Study. It’s one of the most talked about Amazon marketing strategies, and rightly... Read more »
A commonly asked question in pay-per-click (PPC) advertising is, “What is a good click-through rate (CTR)?” There is no easy answer and it can vary greatly depending on channel, targeting, keywords, and... Read more »
Search marketing has evolved rapidly in the past 12 months. This trend will likely continue to accelerate over the next two years. Automation and AI have already revolutionized the search industry, and... Read more »
Hey there, looking to take your business to new heights with a robust digital marketing strategy? Pay-per-click or PPC advertising could be just what you need. PPC lets you appear at the... Read more »
One of the major shifts in the consumption of media over the past decade is the transfer of control from publishers and advertisers to the consumer. TV viewers screen commercials using DVR... Read more »
If there is one thing that is consistent on the internet, it’s the obsession with celebrities and their gossip and news always making the headlines. Once Miley Cyrus hit the stage at the MTV... Read more »
The amount of data available to pay-per-click advertisers can seem overwhelming. Advertisers have to find the optimizations that will make the most impact, as many won’t move the needle one way or... Read more »
According to Forbes, the world’s most valuable brands include Apple, Microsoft, Coca-Cola, IBM, and Google, which make up the top five, respectively. As a search marketer, I wanted to put the brands to... Read more »