How to Protect Against Click Fraud on Your PPC Ads (2024)

How to Protect Against Click Fraud on Your PPC Ads (2024)

Let’s say you launch a pay-per-click (PPC) marketing campaign where you pay only when visitors click on your ecommerce store’s digital ad. Despite high click volumes costing you money, you notice little... Read more »
How to become a PPC (Pay Per Click) trainer: Matthew’s story

How to become a PPC (Pay Per Click) trainer: Matthew’s story

Matthew: I’m Matthew, I’m 24 years old, and I’m a senior PPC trainer at Mabo. PPC is pay per click and it’s to do with online advertising. It’s my role to train... Read more »
Amazon Pay Per Click Strategies

Amazon Pay Per Click Strategies

This article contains expert-led insights from a previous season of the Million Dollar Case Study. MDCS is a free, comprehensive video series by Jungle Scout in which veteran Amazon sellers show budding... Read more »
Optimizing Pay Per Click on Amazon

Optimizing Pay Per Click on Amazon

Amazon pay per click is a topic that definitely deserved at least two sessions in our Million Dollar Case Study. It’s one of the most talked about Amazon marketing strategies, and rightly... Read more »
Celebrity names’ pay per click costs

Celebrity names’ pay per click costs

If there is one thing that is consistent on the internet, it’s the obsession with celebrities and their gossip and news always making the headlines. Once Miley Cyrus hit the stage at the MTV... Read more »
Incorporating Pay Per Click Into Your Digital Marketing Mix

Incorporating Pay Per Click Into Your Digital Marketing Mix

If you’re a digital marketer and you haven’t yet mastered the art of pay per click in your digital marketing mix, now is the time to rethink your approach. A lot has... Read more »
A Case Study in Pay Per Click Management

A Case Study in Pay Per Click Management

EMP UK selected Coast Digital to take over management of their PPC activity. EMP is a pure play store stocking the UK’s largest collection of official TV, movie, gaming and rock &... Read more »
Pay Per Click (PPC) Software Market to Reach USD 45.4

Pay Per Click (PPC) Software Market to Reach USD 45.4

New York USA, Sept. 14, 2023 (GLOBE NEWSWIRE) — According to the research report published by Market Research Future (MRFR), “Pay Per Click (PPC) Software Market Information By Type, By Deployment, By... Read more »
Click Through Rate as a Ranking Factor | Omnizant

Click Through Rate as a Ranking Factor | Omnizant

The number of people clicking through to your website is obviously a key metric for the success of your business—but did you know click data is also a ranking factor on Google? ... Read more »