Google Volatility, Indexing Bugs, Google Ads Broad Match Default & YouTube SEO Tips

Google Volatility, Indexing Bugs, Google Ads Broad Match Default & YouTube SEO Tips

For the original iTunes version, click here. This week, guess what, we had more volatility over the weekend and also a blip in the middle of the week. Google also had another... Read more »
Why Google prefers them and how to adapt

Why Google prefers them and how to adapt

If you own a niche site, there’s a pretty good chance that you saw something like this happen between late 2023 and today. This is Semrush’s report for one of my own... Read more »
July 4th Weekend Google Search Ranking Volatility

July 4th Weekend Google Search Ranking Volatility

Surprise, surprise, it was another weekend and we again see some more than usual Google search ranking volatility/updates. Again, this reminds me of the weekend ranking bug Google had late last year... Read more »
Google Search Algorithm Updates for 2024

Google Search Algorithm Updates for 2024

The Gist Leaked documents. More than 14,000 lines of Google’s search algorithm code goes public online.  SEO disruption. Google’s March 2024 Core Update saw considerable volatility and stirred the SEO community. Spam... Read more »
The PPC Pros Launch Specialized Google Ads Service for Water

The PPC Pros Launch Specialized Google Ads Service for Water

Image: https://www.getnews.info/wp-content/uploads/2024/07/1719622894.png The PPC Pros The PPC Pros, a leading provider of Pay-Per-Click (PPC) management services, are excited to announce the launch of their new specialized Google Ads service tailored specifically for... Read more »
Google Ads launches Cross-Media Reach Measurement for video campaigns

Google Ads launches Cross-Media Reach Measurement for video campaigns

A new Google Ads tool – Cross-Media Reach Measurement – lets advertisers measure deduplicated, on-target reach and frequency across video campaigns. Why it matters. This tool helps advertisers understand the efficiency of... Read more »
Google tightens AdSense consent rules for Switzerland users

Google tightens AdSense consent rules for Switzerland users

Google is updating its consent management requirements for AdSense for Search, AdSense for Domains, and Programmable Search Engine in Switzerland. Key points: Effective July 31. Applies to ads served to users in... Read more »
Google Ads unveils major updates to search query matching

Google Ads unveils major updates to search query matching

Google today announced four significant updates to its Ads platform, enhancing query matching and brand controls for advertisers. Why it matters. These changes aim to improve ad performance and give advertisers more... Read more »
New tROAS Insight Box for shopping campaigns in Google Ads

New tROAS Insight Box for shopping campaigns in Google Ads

Google has introduced a new tROAS (target Return on Ad Spend) Insight Box for Performance Max and Standard Shopping campaigns, offering advertisers enhanced visibility into campaign performance. Why it matters. This update... Read more »
Google tightens AdSense consent rules for Switzerland users

Google automates lead credits for Local Services Ads

Google is rolling out automated Local Services Ads lead credits in July, streamlining the process for advertisers to receive credit for poor-quality leads. Why it matters. This change aims to save time... Read more »