Google Ads Statistics 20022 – Revenue, Market Share and Facts


Google Ads Statistics: Google is likely one of the most desired search engine networks globally. Considering its reputation, many companies and companies have been using this platform to advertise their trades utilizing Google Ads. Earlier generally known as Google Adwords, the Google Ads platform has been constantly evolving and growing right into a billion-dollar selling venture for nearly all aspiring merchants since its launch in 2000. Google Ads helps merchants construct a model picture and join with their goal shoppers. It helps entrepreneurs place their companies forth for individuals who use Google companies. Here we are going to spotlight probably the most important Google Ads Statistics to seek out out whether or not investing in Google Ads is a good suggestion in 2022 and past.

Key Google Ads Statistics (Editor’s Choice)

  • Google Ads is the most well-liked alternative for merchants who attempt to attain a large viewers.
  • More than 80% of companies worldwide depend on Google Ads for PPC campaigns.
  • Google has round 92% of the search market share on common with a 79.8% share within the US.
  • The median Google Ads CTR for adverts positioned on the first spot is 7.94%.
  • People are 4 occasions extra prone to hit on adverts posted on Google as in comparison with some other promoting platform.
  • Google garners 97% of its income from Google Ads.
  • Google means that the price range for the every day Ads marketing campaign ought to be capped at $50.
  • Google has been probably the most visited area in 2022.
  • Google show campaigns attain almost greater than 90% of web customers the world over.
  • Google took down greater than 2.3 billion advert accounts in 2019.

General Google Ads Statistics

#1. Google accounts for 92.47% of search market shares on common

It has round 79.8% of search market shares within the United States. It exhibits that Google is probably the most liked search engine on the planet.

search-engine-market-share-in-2022(Source: Oberlo)

#2. Google makes almost 97% of its income from Google Ads

Keyword search promoting has grown enormously since Google has remodeled into the first search listing for native trades. The firm generates a large proportion of its income from Google Ads alone.

#3. As per Google Ads statistics, round 63% of individuals have hit on a Google advert

As driving visitors to merchandise and companies by way of clicks is the principle objective of shopping for an advert by way of Google, it is likely to be an important funding for brand spanking new companies which are attempting to develop additional.

#4. Over 80% of trades all over the world depend on Google Ads for PPC (Pay-per-click on) campaigns

As per the 2020 Google Ads statistics, round 80% of trades rely extra on on paid Google adverts in the case of PPC campaigns as in comparison with different options.

#5. The 2021 Google Ads Statistics confirmed that Google took almost 33% of Mobile advert spending

While eCommerce has grown massively up to now few years, it has been extra prevalent on cellular gadgets similar to iPods, smartphones, and iPads as shoppers discover it a lot simpler to make a purchase order.

#6. Paid campaigns account for 65% of clicks obtained by Google Ads

As per PPC statistics, shopping for & key phrase bidding are main elements within the complete variety of clicks attained by Google Ads.

#7. The high three paid adverts in search outcomes obtain round 46% of clicks

PPC adverts assist companies develop in dimension and fame. Research has revealed that the highest three paid advert positions get hold of almost 46% of clicks.

#8. Nearly 2 million publishers received 68% of the advert income if their adverts emerged on Google Ads

A report printed in 2021 revealed that round 2 million licensed publishers obtained 68% of the advert income in the event that they displayed their adverts on Google Ads.

#9. In 2020, Google’s guardian agency Alphabet generated $147 billion in income by way of Google Ads

In 2020, a holding firm for Google made almost $147 billion in income out of web income price $183 billion. It indicated greater than 80% of its complete income.

advertising-revenue-of-google-from-2001-to-2021(Source: Statista)

#10. PPC replicates two occasions extra guests than website positioning

Although website positioning (Search Engine Optimization) is a low-priced advertising and marketing technique, knowledge exhibits that PPC makes two occasions extra guests as in comparison with website positioning with much less effort and content material distribution.

#11. More than 80% of advertisers both make the most of or strategize to make use of Responsive Search Ads

Responsive Search Ads assist companies design efficient textual content ads; therefore, Google’s Responsive Search Ads have been trending these days. Over 84% of companies have proven curiosity in such sorts of Google adverts.

#12. website positioning takes longer to be taught as in comparison with PPC

PPC is taken into account a more practical alternative for upcoming companies that want to broaden their attain, drive extra visitors to their pages, and convert it into gross sales for the next return. PPC takes almost 3 weeks to be taught whereas website positioning can take greater than 3 months.

#13. The median Google Ads CTR for adverts positioned on the first spot is 7.94%

A research has discovered that Google Ads’ Click-through fee per place (CTR) for ads positioned on the first spot is almost 7.94% on common.

#14. Around 65% of customers hit on Google adverts whereas shopping for services or products

Google Ads could be extremely useful for upcoming companies in a saturated market panorama. It helps new companies meet their goal shoppers.

#15. The Average Ads Conversion Rate for ‘Search’ throughout all sorts of companies has been recorded at 3.17%

Google has outshined its closest competitor Bing just lately recording the Average Ads Conversion Rate for ‘Search’ throughout all sorts of companies at 3.17%.

(Source: WordStream)

#16. The authorized sector accounts for the best common value per click on (CPC)

The authorized sector has reported the best common CPC at $6.75 whereas the eCommerce sector information the bottom common value per click on at $1.16.

#17. The complete advert income of Amazon was anticipated to develop by 15.9% in 2021.

#18. Google receives almost greater than 95% of its paid advert clicks by way of smartphones

#19. People who go to a web page by way of PPC adverts of Google Ads are 50% extra seemingly to purchase the services or products

#20. More than 1.2 million trades belief Google Ads to advertise their services or products.

Google Shopping Statistics

#21. Google Shopping Ads result in 85.3% of clicks

A research has discovered that Google Shopping Ads entice 76.4% of retail search advert spending.

#22. Google Ads account for 29% of the entire advert expenditure

Google is taken into account the chief in on-line advertising and marketing. It has been one of many first firms to advocate the concept of eCommerce. It holds a whopping 29% of shares in digital advert expenditure globally.

#23. Around 98% of web customers surveyed the world over store on-line

As talked about earlier, the eCommerce business and digital procuring have been booming majorly for the previous few years, round 98% of customers from the world over who’ve been surveyed just lately select to buy on-line fairly regularly.

#24. Google Ads leads to a large 8:1 ROI (Return On Investment)

As per Google Ads Statistics, each $1 spent on Google’s promoting system converts into $8 in revenue. It exhibits that Google Ads is the main advert community on the web fetching an ROI above the market common.

#25. The median conversion fee of Google Ads stands at 4.40%

Businesses goal to transform advertising and marketing into gross sales, nevertheless, Google adverts may also help them obtain their aim with a median conversion fee of 4.40%.

#26. Google means that the price range for the every day Ads marketing campaign ought to be capped at $50

Google advises capping the price range of the every day adverts marketing campaign at $50. It helps new companies promote their services or products on the web comfortably.

#27. The common CPC on Google Ads stands from $1 to $2

If customers discover a deal inside this vary it may be immensely worthwhile for them.

#28. The common annual value of a mission on Google Ads could be as excessive as $122 Ok

As per enterprise-to-enterprise PPC stats, the typical value of a process on Google Ads could be from $11 Ok to $122 Ok.

Google Mobile Promotion Statistics

#29. Google Ads statistics present that almost 61.9% of clicks generate from cellular gadgets

Considering the recognition of cellular gadgets, merchants want to make sure that their adverts work effectively on all sorts of platforms.

#30. 4 out of 5 prospects want to see adverts which are personalized to their places

Customers who’re searching for regionally sourced merchandise want to see adverts which are personalized to their places. Location-based adverts are handy for patrons, value-efficient, and save journey time.

#31. Nearly 60% of consumers get in contact with a enterprise by way of Search

Ecommerce advertising and marketing has turn out to be rather more handy with the clicking-to-name function on the vast majority of web sites. With this function, prospects can simply use Google to attach with companies.

#32. Around 65% of small to mid-sized firms use a PPC advert marketing campaign

The enterprise world has turn out to be extraordinarily aggressive when it comes to competitors. Hence, it has turn out to be very essential for companies to maintain up with the most recent pattern. A research has just lately revealed that almost 65% of small to mid-sized companies have their very own PPC advert campaigns to translate leads into gross sales.


These Google Ads statistics have proven that Google Ads, Google’s promoting answer permits companies to advertise their services or products on the world’s two largest search networks Google and YouTube.  For many companies and companies, promoting on Google has turn out to be indispensable to remain within the competitors and to develop income and attain concurrently. A powerful presence on Google has turn out to be very important for every type of companies starting from native suppliers to worldwide companies. With these Google Ads statistics, merchants could make the most effective promoting choices with their accessible advertising and marketing budgets to broaden the attain of their companies.

Which kind of Google Ads is best?

As per Google Ads Statistics, Responsive Search Ads or Responsive Display Ads are the best adverts on Google Ads.

How many sorts of adverts can be found on Google Ads?

The format of adverts on Google Ads relies on the kind of campaigns similar to App, Display, Local, Discovery, Search, Smart, Performance Max, Video, and Shopping.

Can customers run a number of Google Ads without delay?

A Google Ads account can have as many as 10000 paused and energetic campaigns, 20000 advert teams in every marketing campaign, and 50 textual content adverts on every advert group.

What is the aim of Google Ads?

Google has launched its product Google Ads to assist firms and upcoming companies promote their companies, promote their services or products, elevate visitors to their internet pages, and convert the visitors into gross sales.

How a lot is the typical value per click on on Google Ads?

The common value per click on on Google Ads is almost $1 to $2.

Shivanjali Pawar

Shivanjali Pawar

Shivanjali, a Digital Marketing Expert, recurrently contributes to numerous business-particular magazines. She is all in favour of tech statistics, SMO, and elevating consciousness about technical how-to guides. She can typically be discovered exploring completely different locations on weekends.

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