Fay Friedman On E-Commerce SEO vs Other SEO & Common SEO Audit Issues

I met up with the Director of SEO and Marketing of AJH Co, Fay Friedman, in a pleasant park in New Jersey named Branch Brook Park. Fay has been doing SEO now for over 10 years for a mess of corporations however did a ton of e-commerce SEO within the first a part of her profession and now’s in different types of SEO. She bought into SEO by way of her writing, she cherished to write down and somebody got here to her a few damaging SEO concern and he or she was in a position to recuperate the positioning in 6-months. That expertise bought her hooked on SEO and the facility of SEO and taught her it’s price doing every thing proper from the onset. So just a few recommendation – don’t mess with an SEO, they’ll smash your fame on-line and in Google for a protracted, very long time.

E-Commerce SEO vs Other SEO:

Fay defined the distinction between e-commerce SEO versus property administration SEO. She defined that e-commerce SEO is far more technical and nuanced due to pagination, filters, and so forth that you simply want to spend so much extra time with on-page technical SEO. But native SEO, the web site is much less complicated, so that you want much less time to dedicate to technical SEO and extra time on being artistic with content material and content material advertising and marketing and hyperlink constructing.

Common SEO Audit Issues:

To begin, Fay stated that always and audit is step one you could take with a brand new web site. People simply come to you with an internet site and say optimize it to rank in Google for me. But there might be many points with the web site, which an audit can reveal. Some of the commonest points that come up in these SEO audits are round meta knowledge, web page titles, descriptions, duplicate points, and all these fundamentals that may be simply mounted. Then sitemap recordsdata and robots recordsdata, and lots of websites don’t even have Search Console arrange. On the extra complicated web site, generally the positioning structure received’t have your pages available within the navigation. In e-commerce, a giant factor is round pagination and class filters and with rel=subsequent/prev not being out there it’s much more complicated. On the positioning migration entrance, she sees points with redirects, content material, damaged hyperlinks and extra. So these are the commonest issues she finds in SEO audits.

But usually once you do a web site migration, it provides you a chance to repair all the problems you all the time wished to repair. It can also be a good time to breath new life into outdated content material that you simply put money and time into, Fay defined. Fay’s greatest pet peeve with that is that when a web site doesn’t have Google Search Console arrange. Google is providing you with the knowledge on what’s improper and also you don’t even have it.

To join with Fay Friedman, join together with her on LinkedIn and observe her there.

You can subscribe to our YouTube channel by clicking here so you do not miss the following vlog the place I interviews. I do have a pleasant lineup of interviews scheduled with SEOs and SEMS, a lot of which you do not wish to miss – and I promise to proceed to make these vlogs higher over time. If you wish to be interviewed, please fill out this form along with your particulars.

Forum dialogue at YouTube.

Recommended For You

Leave a Reply