Google SGE In Wild, Stop Doing SEO For Google, Maps & Shopping Features & Google Ads Safety Report

Google SGE In Wild, Stop Doing SEO For Google, Maps & Shopping Features & Google Ads Safety Report

This week we covered that Google is now testing SGE in the wild for a small subset of US users. Google is begging SEOs to stop doing SEO for Google. Then SEOs... Read more »
Google Ads vs. Facebook Ads: Which Should Your Business Use? (2024)

Google Ads vs. Facebook Ads: Which Should Your Business Use? (2024)

Organic growth and word of mouth can turn an idea into a small business. However, paid advertising can be key for scaling up. Ecommerce companies have no shortage of online advertising platforms to... Read more »
Everything You Need to Know about Google’s Local Service Ads

Everything You Need to Know about Google’s Local Service Ads

You’ve perfected your on-site SEO strategy and successfully targeted some of the most popular keywords in your industry. But what if you want to target consumers in a specific area? While regular... Read more »
How the Top 5 Brands Are Using Paid Search Ads

How the Top 5 Brands Are Using Paid Search Ads

According to Forbes, the world’s most valuable brands include Apple, Microsoft, Coca-Cola, IBM, and Google, which make up the top five, respectively. As a search marketer, I wanted to put the brands to... Read more »
Google Discovery Ads: Explained with Examples

Google Discovery Ads: Explained with Examples

What if your paid advertising could reach audiences in the moments when they’re ready to discover new products and services? Google Discovery ads may be the answer.  The new ad type allows... Read more »
Unleashing the Power of Paid Ads: A Beginner’s Guide to PPC | by Shoaib Akmal | Mar, 2024

Unleashing the Power of Paid Ads: A Beginner’s Guide to PPC | by Shoaib Akmal | Mar, 2024

Photo by Campaign Creators on Unsplash In the dynamic world of digital marketing, Pay-Per-Click (PPC) advertising emerges as a powerful tool for businesses seeking immediate visibility and targeted online advertising. While organic... Read more »
Google launches Outstream Ads to boost video reach beyond YouTube

Google launches Outstream Ads to boost video reach beyond YouTube

AdWords advertisers just got a brand-new video ad option for their arsenal. The new format, Outstream Video Ads, will operate on mobile devices across Google video partner mobile sites and apps. Unlike... Read more »
Google will shift Adsense ads from ‘cost-per-click’ to ‘cost-per-impression’ in 2024

Google will shift Adsense ads from ‘cost-per-click’ to ‘cost-per-impression’ in 2024

Nov 07, 2023 06:00:00 It has been revealed that the advertising distribution service “Google Adsense” is scheduled to switch from the conventional cost-per-click (CPC) type to the cost-per-impression (CPM) type in early... Read more »
How to Become a Google Ads Specialist

How to Become a Google Ads Specialist

At this point in time, it’s clear to anyone even remotely paying attention that Google is by far the most widely-used search engine today. That popularity means a lot of views, which... Read more »
Top 10 Bing Ads Agencies for Strategic Online Advertising

Top 10 Bing Ads Agencies for Strategic Online Advertising

Bing Ads emerge as a pivotal component of Digital Marketing, often overshadowed yet crucial for a comprehensive marketing strategy. This guide illuminates the multifaceted benefits and common pitfalls of Bing Ads, offering... Read more »