Richard Nazarewicz is the Technical SEO Manager on the Wall Street Journal and I used to be really suppose to go to him over a yr in the past, earlier than COVID hit, on the WSJ workplaces however then COVID occurred. Instead, we each bought vaccinated after which met in my workplace, since his workplace will not be absolutely open proper now. We nonetheless had been socially distant as a result of we’re good at not being social. We spoke a bit concerning the transition to working from residence and issues round that.
Nazarewicz is an outdated time geek, he labored at Digital Equipment Corporation (DEC), he did servers and storage and had some AltaVista servers within the nook, sure, AltaVista was created by DEC in 1995. Compaq acquired DEC, and Compaq was acquired by Hewlett-Packard. He ultimately left HP to start out his personal company in Spain, doing search advertising and marketing, website growth, internet apps and a lot extra again within the early 2000s. He did that for just a few years or so after which moved to the United States and labored at some businesses there and ultimately took a job on the Wall Street Journal after a recruiter reached out to him.
When he joined the Wall Street Journal there have been bones of an SEO group there and he and his group constructed out a formidable inside SEO group. He stated administration actually purchased into SEO and that helped huge time with development. He additionally stated that they had their very own taste of a paywall however then when Google launched Flexible Sampling, the a Wall Street Journal switched to that resolution and that was huge for them.
Approaching Tech SEO for a Global News Organization like Wall Street Journal:
Early on, Richard constructed a schematic to see how all the information factors, the way it all interacts with Google, the way it leads to site visitors and a lot extra. Quite a lot of it was additionally standardizing the stack, the know-how stack, even from utilizing the identical 404 throughout all pages. The WSJ even has many WordPress websites on subdomains of the wsj.com, so he manages that as properly. So the corporate nonetheless does handle a number of know-how stacks now. Richard then described the construction of the SEO group on the Wall Street Journal.
You can study extra about Richard Nazarewicz on Twitter @richardnaz.
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