5 Ways to Promote a Paid Newsletter

Paid newsletters are common within the creator financial system. But regardless of how good the content material, creators nonetheless want to promote their work to entice subscribers.

Creators are podcasters, YouTube personalities, bloggers, musicians, enterprise coaches, and the like. When compensated straight, they type the creator financial system.

Newsletter promotion can take a number of varieties, together with promoting, e mail, pitches in free content material, touchdown pages, and phrase of mouth.

1. Advertising

As with another type of ecommerce, paid newsletter subscriptions usually require promoting.

Consider the instance of “Scott’s Cheap Flights,” a common paid e-newsletter with annual pricing tiers starting from $50 to $200.

“Scott’s Cheap Flights” is a common paid e-newsletter.

Search for “low cost flights” on Google you’ll doubtless see an advert for Scott’s paid e-newsletter.

Screenshot of Scott's Cheap Flight ad in Google search results

The Scott’s Cheap Flight paid e-newsletter advertises for industry-appropriate key phrases and audiences.

As with any advert program, check key phrases and audiences to discover essentially the most profitable campaigns whereas keeping track of the ratio between buyer lifetime worth and buyer acquisition price.

Advertising may work with different ways on this listing. For instance, some paid newsletters are the premium model of a free subscription. For these publishers, lead ads on Facebook or Google can drive free subscription signups. Then the free e-newsletter can promote the paid model.

2. Email

It could seem odd to recommend that e mail may promote a paid e-newsletter, however e mail advertising is among the many greatest methods of getting paying subscribers.

Beyond upselling free subscribers, a creator may supply a free preview after which use e mail advertising to encourage the improve.

The Browser, which curates articles and has round 75,000 subscribers, lets people attempt a free preview. Then it makes use of that preview and related touchdown pages to encourage upgrades to a paid subscription.

Web page at The Browser which shows various subscription offers — free to paid.

The Browser e-newsletter gives a free preview to promote the paid model.

Lastly, e mail advertising can promote present subscriptions. A mother who loves her paid e-newsletter about saving cash would possibly purchase a subscription for her college-age son. A grandmother who loves cooking would possibly get a present subscription for a grandchild to simply share recipes.

3. Pitches in Free Content

The Browser’s preview is comparable to pitching the e-newsletter in numerous types of free content material. For instance, many YouTube channels have related paid merchandise, together with newsletters.

It is widespread for these YouTube creators to promote their e-newsletter in each new video.

Podcasters take this similar method. Bloggers too. Even people who tweet.

Benedict Evans, a London-based analyst, publishes a tech e-newsletter with about 170,000 subscribers. The e-newsletter sells for $10 monthly or $100 yearly.

Evans, who has greater than 340,000 followers on Twitter, has promoted this article there since at the very least 2019. It’s an instance of a pitch in free content material.

A screenshot of a tweet that reads: I send an email newsletter every Sunday with my notes for the past week — the news and links I thought were interesting and what they might mean, plus any new posts here. There are now about 115,000 subscribers. You should sign up too — it's pretty good.

Benedict Evans promotes his paid e-newsletter in tweets.

4. Landing Pages

A paid e-newsletter’s touchdown web page needs to be a search-engine-friendly gross sales funnel that drives conversions. The touchdown web page content material could possibly be a mixture of articles, movies, or anything to drive subscriptions.

The web page ought to have a clear worth proposition for the potential reader, and it also needs to be examined. Don’t simply construct it and overlook it.

The “What to Cook When You Don’t Feel Like Cooking” e-newsletter started as a cookbook idea however is now a common paid subscription. Its signup web page on Substack is straightforward however (apparently) efficient.

Home page of the

The “What to Cook When You Don’t Feel Like Cooking” e-newsletter started as a cookbook idea however is now a common paid subscription.

5. Word of Mouth

A well-written, high-value paid e-newsletter will nearly definitely generate word-of-mouth subscriptions. And with a little bit of encouragement, it would generate a lot of them.

  • Include a share hyperlink in every e-newsletter.
  • Develop a referral (affiliate) program.
  • Offer reductions.
  • Ask loyal readers to suggest.

People like to share after they discover one thing attention-grabbing, useful, or entertaining.


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