WASHINGTON, Jan. 16, 2019 /PRNewswire/ — Seventy-seven percent (77%) of people say they recognize paid search ads, according to new survey data from Clutch, the leading B2B research, ratings, and reviews company. People... Read more »
According to Forbes, the world’s most valuable brands include Apple, Microsoft, Coca-Cola, IBM, and Google, which make up the top five, respectively. As a search marketer, I wanted to put the brands to... Read more »
One of the great tragedies of the digital marketing world is that “PPC” folks and “paid social” folks don’t see themselves at the same marketing table – even as ad networks push... Read more »
Photo by Campaign Creators on Unsplash In the dynamic world of digital marketing, Pay-Per-Click (PPC) advertising emerges as a powerful tool for businesses seeking immediate visibility and targeted online advertising. While organic... Read more »
The cornerstone of any successful PPC campaign is keyword research – choosing the best keywords to bid on that are most likely to result in clicks and conversions. Keyword research is part... Read more »
Paid advertising, including pay-per-click (PPC) via Google Ads, is a proven way of generating clicks and conversions for your website. Our team of specialists can devise tailored campaigns to suit the needs... Read more »
Google’s ad business will celebrate its 23rd year this fall, but not before paid search undergoes massive changes. As traditional search evolves with the advent of AI-powered functionality, so will pay-per-click (PPC)... Read more »
75% of people say paid search ads make it easy for them to find exactly what they want. Your paid search ads can increase brand awareness by up to 80%. 46% of... Read more »
I found this YouTube Help thread interesting because it talks about how they improved their spam filters around fake likes or dislikes. Specifically, starting yesterday, June 14, 2018, they pushed out an... Read more »
Much like SEO, paid advertising has evolved significantly since it became available to businesses. From spray and pray, which relies on volume over strategy, to a far more targeted approach, Search Engine... Read more »