Search marketing has evolved rapidly in the past 12 months. This trend will likely continue to accelerate over the next two years. Automation and AI have already revolutionized the search industry, and... Read more »
PHOTO VIA: Peter Stumpf FROM:Unsplash.com In today’s digital landscape, video content isn’t just engaging; it’s a powerhouse for boosting your SEO strategy. You might wonder how videos can elevate your site’s visibility... Read more »
Online leads are not all equal. The quality of those leads ultimately matters in driving meaningful business outcomes. Focusing on high-quality leads in your PPC campaigns increases your return on investment for... Read more »
Marketers in the higher education industry live in a complicated world. The job of attracting enrollments, managing advertising budgets and optimizing campaigns for an array of target audiences is challenging. Wouldn’t it... Read more »
Kick in 2022 as businesses can target for voice search for the term to describe your project. Reflect on your blogging but let’s face it is predicted that voice search they typically... Read more »
When I speak with advertisers who are debating whether to explore paid search, one of the biggest sources of hesitation is click fraud. It may sound like paranoia, but it’s actually a... Read more »
I have a confession. When I first started writing for WordStream, I didn’t know the first thing about Google Ads. I was familiar with a handful of online advertising terms – I... Read more »
What’s the average click-through rate for a Google Ads ad? When people ask this question, it’s usually because they want to benchmark their own CTRs. But listen up: Way too many advertisers... Read more »
It’s hard to believe YouTube only launched in 2005. In the years since, the video-sharing platform has become ubiquitous, providing our daily fixture of educational and entertaining content. The popularity of YouTube... Read more »
Online video engages potential clients and delivers marketing results. The data tells a good story: 181.4 million US Internet users (85% of the US Internet audience) watched more than 39.4 billion online... Read more »