- A type of internet advertising model where you pay a fee each time your ad is clicked.
- Made famous by Google, most notably on the Google search engine.
How does pay-per-click work?
It’s simple: you only pay when a person clicks on your ad. That means if your ad appears in Google, you will only pay if someone actually clicks through to your website.
How much does pay-per-click cost?
- Estimates vary
- HubSpot estimates the average CPC is $1 to $7.
- Depends on several factors: the ad network, your audience, and the competitiveness of your industry or keyword
What are some pay-per-click advertising examples?
Text PPC Ads
Traditional search text ads appear at the top or bottom of Google’s search results.
Responsive Display Ads
Responsive display ads change their size, format, and copy to fit the website they show up on. Advertisers enter possible variations for headline, copy, and images. Then, Google creates the best combination depending on the website.
Shopping PPC Ads
Shopping ads enable ecommerce advertisers to showcase their products with key details like price, star rating, shipping, and of course, a product photo.
- Appear in the traditional search results as well as the Google Shopping tab.
Benefits of PPC
- You can reach more people, fast.
- PPC advertising delivers near-instant results. You can skyrocket your brand straight to the top of the search results.
- You can reach customers at the right time.
- With PPC advertising, you get to choose which keywords you want to bid on.
- You have full control over what you spend.
- You decide how much you want to spend, and you can scale your spend as needed.
- You get free access to tons of marketing data and analytics.
- Google Ads analytics show you how your campaigns are doing so you can take action to improve your campaigns
Is PPC Advertising Right for Your Business?
- Any business with high margins or customer lifetime values. Cost of a click is nothing compared to the value of that customer.
- Extremely effective tool for ecommerce brands trying to compete in crowded search results.
- Great for local businesses because you can market directly to people in your defined audience
- Event-based and seasonal businesses benefit from PPC’s rapid results
It’s difficult to think of a business where PPC wouldn’t be useful.
PPC Advertising and Your Brand
From text to video, and shopping to search, the world of PPC ads continues to grow.
To stay on top, you’ll want professional paid search managers and social PPC experts on your side.
Contact Your Marketing People today to discuss your PPC goals.
PPC Advertising Infographic