The age-old challenge of paid advertising is getting people to pay attention, which, of course, is no easy task. Pay-per-click (PPC) marketing, developed in the 1990s, changed this for the online world.... Read more »
Since Search Engine Land launched, we have given PPC experts a platform to share their in-depth knowledge and timely insights – with the goal of helping you solve problems, manage challenges and... Read more »
WHY TRUST INFLUENCER MARKETING HUB? Influencer Marketing Hub sets itself apart from conventional review platforms through the involvement of Digital Marketing experts such as Werner Geyser, Djanan Kasumovic, Camille Kennedy, Dave Eagle,... Read more »
PPC University: Learn Search Marketing for Free with WordStream PPC University is a free PPC marketing course brought to you by the PPC experts at WordStream. Also known as pay-per-click marketing or... Read more »
The pay-per-click advertising industry is always changing and 2014 was no exception. There were many new features launched in AdWords and Bing Ads as well as on social platforms, such as Facebook, Twitter,... Read more »
Search marketers with whom I consult like to complain about how giant improvements in PPC growth are behind us. They fondly recall the glory days of the 2000s when the immature PPC... Read more »
Over the last decade, pay-per-click (PPC) campaigns for both search engines and social media have become a staple in the world of digital advertising. A good PPC campaign is a cost-effective way... Read more »
PERQ, a leader in digital marketing solutions for the multifamily industry, announced its strategic move into the PPC advertising space with the acquisition of key assets from a prominent industry player specializing... Read more »
Every year brings a ton of change in digital marketing. In each of my 10 years in the industry, I’ve noticed that the beginning of the year can mark a surge in... Read more »
A commonly asked question in pay-per-click (PPC) advertising is, “What is a good click-through rate (CTR)?” There is no easy answer and it can vary greatly depending on channel, targeting, keywords, and... Read more »