Google is Reportedly Adding Timestamps to YouTube Videos in Search Results

Google has been noticed testing the addition of timestamps for sure varieties of YouTube movies in search outcomes.

The timestamps permit customers to leap immediately to key moments inside the video with out having to sit via content material they’re not in.

This video bookmarking characteristic was first reported by Android Police, who says it seems in the Google app when trying to find tutorial how-to movies.

Timestamps seem beneath the video thumbnail in Google search outcomes, letting customers open the video on the half that’s most related to them.

Not everybody is in a position to replicate this characteristic. Sources inform Android Police that video timestamps in search outcomes seem in the newest beta model of the Google app.

It seems Google is pulling timestamp data immediately from the video description.

Here’s an instance from one of many videos that had been noticed displaying timestamps in search outcomes:

The timestamps line up precisely with those displayed in search outcomes, in accordance to a screenshot shared by Android Police.

This might show to be fairly a helpful characteristic for searchers, particularly in at the moment’s world of monetization the place the size of YouTube movies is prolonged for the aim of inserting a better quantity of mid-roll advertisements.

Timestamps in search outcomes make it potential for customers to instantly entry the knowledge they want.

When individuals are trying to find how to do one thing they’re typically trying to full a activity, not sit via a 20-minute YouTube video.

At the identical time, it may very well be argued that Google is taking viewing time away from movies by inviting customers to skip to particular components.

While which may be the case, the video creators are inviting customers to do the identical by publishing timestamps in their very own video descriptions.

We’ll see if this characteristic turns into a everlasting fixture in search outcomes when the Google app receives its subsequent public replace.