AI and search advertising: What are the opportunities and myths?

AI and search advertising: What are the opportunities and myths?

While artificial intelligence has long been used to optimize search ads, it’s clear that we’re entering a new era of capabilities The advent of generative AI is a game changer – but... Read more »
Video search optimization: Top tips for 2024

Video search optimization: Top tips for 2024

The SERPs of 2024 are certainly not what they were a few years ago, and they’re due to change even more in the coming months as Google aggressively rolls out SGE. Defining... Read more »
Will traffic from search engines fall 25% by 2026?

Will traffic from search engines fall 25% by 2026?

Will traffic from search engines to your website drop 25% by 2026 as a result of the rise of generative AI answer engines? That’s what Gartner, a technological research and consulting firm,... Read more »
How will Google’s Search Generative Experience impact PPC?

How will Google’s Search Generative Experience impact PPC?

Google’s Search Generative Experience (SGE) has the potential to revolutionize PPC, presenting both unprecedented opportunities and challenges for marketers. A roundtable of experts examined how our industry might change at SMX Next.... Read more »
Google’s Search Liaison, Danny Sullivan, Clarifies What Use of AI for SEO on Website Means

Google’s Search Liaison, Danny Sullivan, Clarifies What Use of AI for SEO on Website Means

Google Search Liaison, Danny Sullivan, says that his search company will share some elucidated guidelines about use of AI for SEO and what is acceptable and what is not. In other words, Google... Read more »
How To Optimize Your Video Content for Search (2023)

How To Optimize Your Video Content for Search (2023)

In a world where more than three billion internet users watch videos online, harnessing the power of video marketing has become indispensable in capturing your audience’s attention. But with video content saturating... Read more »
The Role Of Search Engine Marketing (SEM) In Business

The Role Of Search Engine Marketing (SEM) In Business

Introduction In the ever-evolving landscape of digital marketing, businesses are constantly seeking effective strategies to enhance their online presence and drive targeted traffic. Search Engine Marketing (SEM) has emerged as a powerful... Read more »
How much do in-house, self-employed, and agency search marketers make

How much do in-house, self-employed, and agency search marketers make

Determining how much you should be compensated can be challenging, awkward, and sometimes even intimidating, as it requires balancing personal expectations with industry standards and organizational constraints. However, a recent PPC salary... Read more »
Voice search and SEO: Navigating the voice-first future for your brand

Voice search and SEO: Navigating the voice-first future for your brand

Mumbai: Voice search is becoming a disruptive force in the always changing field of digital marketing, changing the way people engage with technology. With the increasing prevalence of virtual assistants and smart... Read more »
The latest jobs in search marketing

The latest jobs in search marketing

Looking to take the next step in your search marketing career? Below, you’ll find the newest jobs at brands and agencies in SEO, PPC and digital marketing – as well as positions... Read more »