Will traffic from search engines to your website drop 25% by 2026 as a result of the rise of generative AI answer engines? That’s what Gartner, a technological research and consulting firm,... Read more »
Google’s Search Generative Experience (SGE) has the potential to revolutionize PPC, presenting both unprecedented opportunities and challenges for marketers. A roundtable of experts examined how our industry might change at SMX Next.... Read more »
Google Search Liaison, Danny Sullivan, says that his search company will share some elucidated guidelines about use of AI for SEO and what is acceptable and what is not. In other words, Google... Read more »
In a world where more than three billion internet users watch videos online, harnessing the power of video marketing has become indispensable in capturing your audience’s attention. But with video content saturating... Read more »
Introduction In the ever-evolving landscape of digital marketing, businesses are constantly seeking effective strategies to enhance their online presence and drive targeted traffic. Search Engine Marketing (SEM) has emerged as a powerful... Read more »
Determining how much you should be compensated can be challenging, awkward, and sometimes even intimidating, as it requires balancing personal expectations with industry standards and organizational constraints. However, a recent PPC salary... Read more »
Mumbai: Voice search is becoming a disruptive force in the always changing field of digital marketing, changing the way people engage with technology. With the increasing prevalence of virtual assistants and smart... Read more »
Looking to take the next step in your search marketing career? Below, you’ll find the newest jobs at brands and agencies in SEO, PPC and digital marketing – as well as positions... Read more »
Are you ready to unlock the secrets of dominating search engines? Ever wondered how some websites seem to magically appear at the top of search engine results, while yours languishes on page... Read more »
SEO Spam, Affiliate Marketing Degrades Google Search Quality Affiliate marketing’s growth and the presence of low-quality, potentially spammy content have negatively impacted Google Search, as noted by researchers from Leipzig University, Bauhaus-University... Read more »