A user on X wrote that Google should have warned more clearly web masters about the use of AI instead of saying ‘it’s fine to use AI’. This has given many people a free pass to mass generate content on Google to make their website standout. In reply to this, Danny Sullivan said we were pretty clear in our post last year. People who have interpreted it as a free pass should really read again about what we wrote.
As Google wrote that generating AI content for the ‘primary’ purpose of manipulating the rankings, Lily Ray highlighted the word and said that no one wants to admit that their primary purpose of using AI tools is for SEO. Barry Schwartz replied that ‘primary’ is the issue here. If someone is making content for both users and search engines, they often categorize users as primary and search engines are mostly categorized as secondary.
Image: Digital Information World – AIgen
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