Google has published a research paper on a new technology called Infini-attention that allows it to process massively large amounts of data with “infinitely long contexts” while also being capable of being... Read more »
You’ve perfected your on-site SEO strategy and successfully targeted some of the most popular keywords in your industry. But what if you want to target consumers in a specific area? While regular... Read more »
Google shook the search engine optimization (SEO) world with a pair of algorithm updates this week — the March 2024 Core and Spam Updates. Launched within minutes of each other, the two... Read more »
Alphabet Inc.’s (GOOG) Google has recently announced its plan to take strict measures against the use of AI-generated content that is designed to manipulate its search algorithms and elevate rankings falsely. The... Read more »
Pay-per-click (PPC) campaigns remain a cornerstone for generating targeted traffic and conversions in the ever-evolving digital landscape. However, maximizing return on investment (ROI) in the face of emerging trends like Google’s Search... Read more »
Google’s Search Generative Experience (SGE) has the potential to revolutionize PPC, presenting both unprecedented opportunities and challenges for marketers. A roundtable of experts examined how our industry might change at SMX Next.... Read more »
Google Search Liaison, Danny Sullivan, says that his search company will share some elucidated guidelines about use of AI for SEO and what is acceptable and what is not. In other words, Google... Read more »
In a recent episode of “Search Off the Record,” Google’s Search Relations team provided information about upcoming changes to Google’s SEO Starter Guide. The team, composed of John Mueller, Lizzie Harvey, and... Read more »
Ladies and gentlemen gather for a courtroom tale to which even Hollywood would give a thumbs-up. Google, the tech behemoth, is poised to have its day in the legal limelight, courtesy of... Read more »
Google has recently updated its strategy with the documentation of Video SEO along with one more section of how to optimize the content always for SafeSearch. In talk of the global phenomenon, consumption of videos... Read more »