NinjaCat, a New York-based supplier of a digital advertising efficiency administration platform, acquired Shape.io, a Bend, Oregon-based supplier of pay-per-click on (PPC) funds administration software program.
The quantity of the deal was not disclosed.
With the acquisition, NinjaCat will speed up its mission to ship an all-in-one platform to retailer, report, monitor, analyze, and act on advertising knowledge at scale. As a results of the acquisition, NinjaCat will enhance to 350 prospects managing greater than half 1,000,000 digital campaigns and $7B in promoting spend throughout the platform.
Led by Chris Vlessis, CEO, Shape.io supplies
- a PPC Management Platform, to maintain spend on monitor for 1000’s of campaigns with dashboards and clever automation instruments.
- Data Management Products to construct the customized promoting options an company must streamline guide processes, scale outcomes, and outperform the competitors.
Led by CEO Paul Deraval, NinjaCat is a digital advertising efficiency administration platform constructed for businesses, media corporations, and types. Powered by the business’s most transformational knowledge mannequin for multi-channel digital advertising efficiency analytics, the system connects lots of of selling knowledge sources right into a single platform. Marketers utilizing NinjaCat can construct and automate experiences and dashboards at scale.
Shape.io’s capabilities are already being utilized by the businesses’ joint prospects, and shall be made accessible to new and present prospects in coming months.