SEO and Content Marketing: The Chicken and The Egg of Online Marketing

You know that SEO and content material advertising and marketing go hand-in-hand. But, you would possibly ask your self, to what extent ought to SEO, or search engine optimization, drive your content material selections? We face this choice in rather a lot of other ways once we create weblog posts for Spring Insight or for our purchasers. One widespread query is whether or not SEO ought to drive content material selections, or whether or not the content material choice comes first and SEO follows. In different phrases, in phrases of content material selections and SEO, which is the rooster and which is the egg?

The reply? The least satisfying one of all instances… it relies upon.

Here is the factor, anybody value listening to has a degree of view. They have concepts that curiosity them and ideas they wish to share that reside outdoors of what SEO would possibly counsel. Honestly, the truth that I’ve a factor for do-it-yourself cleaning soap (LINK) or that I needed to pay overage prices for a time as a result of an internet site celebrating the Bob Marley legacy was hotlinking to a picture on a consumer website (Link) isn’t nice fodder for the SEO desires I’ve for Spring Insight. I shared these tales to not assist with SEO, however as a result of they had been attention-grabbing to me and gave me a possibility to share ideas about sure matters.

Did we optimize the blogs for SEO? Yes, of course we did. We went in and did what we may with the content material that was already created.

That stated, will we make content material selections which might be pushed only for the sake of SEO? Yes. We completely do. We have a listing of phrases that we wish to use to drive visitors, and we are going to brainstorm attention-grabbing concepts for writing about these matters. As an instance, Spring Insight is positioned within the DC space. We are all the time eager about how we will create content material that helps us rank higher when individuals search phrases which might be related to our companies. That was the concept behind our current weblog submit about whether or not SEO matters in 2021. In that article, optimization drove rather a lot of that article’s content material.

One factor that must be completely, 100% clear. Whether you’re writing on one thing that’s significant to you and not pushed by SEO (then optimized later) or writing a few matter that’s urged by the key phrases for which you hope to rank, a very powerful factor is the writing itself. If what you’re writing isn’t attention-grabbing or properly written or if you happen to aren’t offering content material value studying, the path doesn’t matter. You can have all of the SEO and content material advertising and marketing technique you need, it received’t provide help to.

So, it is a case the place you may lead rooster or you may lead egg. You simply have to guarantee that individuals will wish to learn no matter it’s. How about it?

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