Writing people-first content: A process and template

Writing people-first content: A process and template

Want to rank highly in 2024 and beyond? Then, you must create what Google calls “helpful, reliable, people-first content.” In this article, I will outline a process that shows you exactly how... Read more »
Google Core Update Volatility, Helpful Content Update Gone, Dangerous Google Search Results & Google Ads Confusion

Google Core Update Volatility, Helpful Content Update Gone, Dangerous Google Search Results & Google Ads Confusion

For the original iTunes version, click here. This week, we covered that the Google March 2024 core update is still rolling out 38 days later, but we saw more volatility this week.... Read more »
Semrush : Give Your Content an Extra SEO Boost with ContentShake AI -April 10, 2024 at 09:45 am EDT

Semrush : Give Your Content an Extra SEO Boost with ContentShake AI -April 10, 2024 at 09:45 am EDT

ContentShake AI is your go-to tool for creating quality content at scale-even if you’re a team of one. Unlike many other AI writing tools, it integrates Semrush’s powerful competitive data to help... Read more »
SEO Content Optimization Platform Market Report Explores Growing Trends and Demands Analysis Forecast 2024 to 2030

SEO Content Optimization Platform Market Report Explores Growing Trends and Demands Analysis Forecast 2024 to 2030

The SEO content optimization platform market has grown significantly in recent years, owing to the increasing importance of online visibility and search engine rankings. As organizations continue to recognize the value of... Read more »
Google Answers If Different Content Based On Country Affects SEO

Google Answers If Different Content Based On Country Affects SEO

Google’s John Mueller answered a question on Reddit about whether showing different content based on IP address of the site visitor affected SEO. His answer offered insights into Google’s crawling and indexing.... Read more »
How Google Is Combatting Spammy Content In The Age Of AI

How Google Is Combatting Spammy Content In The Age Of AI

Image: Shutterstock   Google has become our primary navigator through the vast ocean of online content, shaping not only our daily decisions but also our perceptions and purchases. In short, we Google... Read more »
A Guide to Optimizing Your Website Content

A Guide to Optimizing Your Website Content

In the ever-evolving landscape of digital marketing, the significance of on-page SEO cannot be overstated. It serves as the cornerstone for enhancing your website’s visibility, driving organic traffic, and ultimately achieving business... Read more »
Google’s Latest Update To Filter AI-generated SEO Content

Google’s Latest Update To Filter AI-generated SEO Content

Alphabet Inc.’s (GOOG) Google has recently announced its plan to take strict measures against the use of AI-generated content that is designed to manipulate its search algorithms and elevate rankings falsely. The... Read more »
How Short Videos & User-Generated Content Impacts Marketing

How Short Videos & User-Generated Content Impacts Marketing

A recent report from Munch analyzes the growing importance of short-form video marketing in 2024. As video content has become more prevalent on social media and advertising platforms, video marketing has evolved... Read more »
Creating a video-first content strategy

Creating a video-first content strategy

Last month I spoke in two sessions at SMX West about YouTube and video SEO. Here I answer some audience questions I was asked, as well as address some recent questions that... Read more »