SPOKANE, Wash., Aug. 12, 2021 /PRNewswire/ — Kaspien Holdings Inc. (NASDAQ: KSPN), a number one e-commerce market progress platform, right now introduced that it has been chosen because the winner of the “Marketing Automation Innovation Award” in the fourth annual MarTech Breakthrough Awards program performed by MarTech Breakthrough, a number one market intelligence group that acknowledges the highest firms, applied sciences and merchandise in the worldwide advertising, gross sales and promoting expertise {industry} right now.
Kaspien’s market progress platform is constructed on a knowledge engine that synthesizes 1 billion information factors every day from over 10 million distinctive merchandise. The platform supplies actionable market intelligence and automation to effectively develop any model on main marketplaces comparable to Amazon. From stock administration programs leveraging machine studying, to algorithmically powered advert administration software program, Kaspien’s iterative expertise suite supplies industry-leading instruments for defending, positioning, and progress.
AdManager, Kaspien’s Amazon promoting software program, wonderful tunes a model’s Amazon pay-per-click (PPC) advertising machine to drive unprecedented outcomes, rising gross sales whereas slicing prices to maximise profitability. Users can create customized bid administration guidelines that may bid up or down every day on the key phrase stage based mostly on any mixture of efficiency metrics. Additionally, AdManager routinely identifies and provides high-converting search phrases as key phrases to a marketing campaign to make sure continued relevancy and gross sales.
“Unfortunately, Amazon’s native promoting console lacks the power to section efficiency metrics and schedule advertisements by time. AdManager is among the solely Amazon advert administration purposes out there to supply Day Parting,” stated Kaspien CEO Kunal Chopra. “This distinctive characteristic permits advertisers to schedule PPC advertisements to run solely in the course of the days and instances that ship the most effective outcomes. We are so delighted that MarTech Breakthrough can acknowledge our dedication to excellence for all of our prospects and their vital and valued small companies world wide.”
The mission of the MarTech Breakthrough Awards is to honor excellence and acknowledge the innovation, laborious work and success in a spread of selling, gross sales and promoting expertise associated classes, together with advertising automation, market analysis and buyer expertise, AdvertTech, Gross salesTech, advertising analytics, content material and social advertising, cellular advertising and plenty of extra. This 12 months’s program attracted greater than 2,850 nominations from over 17 completely different nations all through the world.
“Kaspien has been growing breakthrough methods and instruments to strategically broaden branding for all enterprise sizes. Especially with this newest launch, Kaspien is empowring Amazon sellers to faucet into an promoting technique that’s not even out there through Amazon itself,” stated James Johnson, Managing Director at MarTech Breakthrough. “Kaspien is a strong asset to small companies who can now put their focus again on their merchandise whereas letting Kaspien scale and handle the complexities and challenges of promoting on Amazon. We are happy to current them with our ‘Marketing Automation Innovation Award’ for 2021.”
With AdManager, AdManager customized guidelines will be set that routinely enhance every day funds for high-performing campaigns in the event that they run low, so essentially the most worthwhile campaigns by no means flip off. Additionally with their new Day Parting characteristic, Ads will also be scheduled to run in the course of the days and instances that ship essentially the most gross sales for the most effective value.
With AdManager prospects see a mean of 30 % enhance in gross sales with an as much as 50 % discount in ACOS.
About Kaspien
Kaspien Holdings Inc. (f/okay/a Trans World Entertainment Corporation) (NASDAQ: KSPN) is a number one ecommerce market progress platform, providing an increasing suite of software program and providers to assist manufacturers develop on Amazon, Walmart, Target, eBay, and different on-line marketplaces. Founded in 1972 as a brick and mortar retailer and rebranded as Kaspien in 2020, the Company has spent the final decade constructing and using proprietary applied sciences for model safety, advertising optimization, and achievement effectivity to generate speedy income progress for its companions. Through revolutionary methods and best-in-class applied sciences, Kaspien has earned the belief of many main manufacturers, together with 3M, Strider Bikes, and ZippyPaws. For extra info, go to kaspien.com.
About MarTech Breakthrough
Part of Tech Breakthrough, a number one market intelligence and recognition platform for world expertise innovation and management, the MarTech Breakthrough Awards program is dedicated to honoring excellence in advertising, advert and gross sales expertise firms, merchandise and folks. The MarTech Breakthrough Awards present a platform for public recognition across the achievements of breakthrough advertising expertise firms and merchandise in classes together with advertising automation, AdvertTech, Gross salesTech, advertising analytics, CRM, content material and social advertising, web site, SEM, cellular advertising and extra. For extra info, go to MarTechBreakthrough.com.
SOURCE Kaspien Holdings Inc.
