At the grocery store, organic suggests food is all-natural and free from artificial additives. Online, organic search refers to listings that naturally rank on search engine results pages without the artificial influence... Read more »
Editor’s note: In the following guest post, Fliqz CEO Benjamin Wayne reveals some of the secrets of using video to help boost the search results rankings of your website. Fliqz is an... Read more »
While artificial intelligence has long been used to optimize search ads, it’s clear that we’re entering a new era of capabilities The advent of generative AI is a game changer – but... Read more »
The SERPs of 2024 are certainly not what they were a few years ago, and they’re due to change even more in the coming months as Google aggressively rolls out SGE. Defining... Read more »
Will traffic from search engines to your website drop 25% by 2026 as a result of the rise of generative AI answer engines? That’s what Gartner, a technological research and consulting firm,... Read more »
Google’s Search Generative Experience (SGE) has the potential to revolutionize PPC, presenting both unprecedented opportunities and challenges for marketers. A roundtable of experts examined how our industry might change at SMX Next.... Read more »
Google Search Liaison, Danny Sullivan, says that his search company will share some elucidated guidelines about use of AI for SEO and what is acceptable and what is not. In other words, Google... Read more »
In a world where more than three billion internet users watch videos online, harnessing the power of video marketing has become indispensable in capturing your audience’s attention. But with video content saturating... Read more »
Introduction In the ever-evolving landscape of digital marketing, businesses are constantly seeking effective strategies to enhance their online presence and drive targeted traffic. Search Engine Marketing (SEM) has emerged as a powerful... Read more »
Determining how much you should be compensated can be challenging, awkward, and sometimes even intimidating, as it requires balancing personal expectations with industry standards and organizational constraints. However, a recent PPC salary... Read more »