What is pay per click marketing (PPC)?
Pay per click marketing is a type of advertising in which you’re only charged if someone clicks on your ad. There is an immense power in PPC marketing, because when combined with search tactics, you’re able to show your business to someone looking for you and pay only when they’re interested enough to click on your ad. Otherwise, if someone comes across the ad who isn’t interested – and therefore doesn’t click – your budget remains unaffected.
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