Rohit Vedantwar on LinkedIn: Video SEO: Tips & Best Practices

Heads up, Google advertisers! Two cool new campaign types are now on the table:

👉🏽 Video Views Campaigns: Want to boost your YouTube views? These campaigns mix skippable in-stream ads, in-feed ads, and Shorts ads for the ultimate exposure.

👉🏽 Demand Gen Campaigns: Aimed at boosting conversions, these campaigns are all over the place – YouTube Shorts, YouTube in-stream, YouTube in-feed, Discover, and Gmail.

Don’t forget to check out the new ‘Lookalike Segment Builder’ that comes with these campaigns. This tool’s job is to broaden your reach by finding and targeting people who are similar to your current customers. 🎯

We’re super excited about the potential these new campaign types bring and confident they’re going to amp up the value we deliver to our clients!

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