With over 6 billion hours of video viewed each month, YouTube is a powerful marketing platform that your business needs to utilize. This shouldn’t come as news to you. I’m willing to... Read more »
Pay-per-click (PPC) can be an effective way to attract new customers– when it’s done right. There’s nothing more frustrating than getting lots of clicks without any conversions. This issue typically indicates a... Read more »
YouTube video covers and titles might be what grab your attention but descriptions are where the search engine shines. YouTube SEO is quite similar in concept to how you would write for... Read more »
Video success isn’t only about creative execution. A high-quality viewing experience—having your videos load quickly and clearly—is also key to ensuring people stick around and watch. An infographic (below) from WebsiteBuilderExpert, which... Read more »
The SERPs of 2024 are certainly not what they were a few years ago, and they’re due to change even more in the coming months as Google aggressively rolls out SGE. Defining... Read more »
YouTube is the 2nd largest search engine in the world (just behind its father Google) so you obviously want your videos to get to the top of the search, but is there... Read more »
Getting your YouTube videos ranked takes a whole lot more than just creating great content and hoping the right people find it. To get results, you need to take the time to... Read more »
There are 800 billion videos on YouTube—it’s hard to stand out. But YouTube SEO increases the visibility of your videos, attracts more viewers by surfacing your videos in search results, and helps... Read more »
Opinions expressed by Entrepreneur contributors are their own. Many entrepreneurs and small business owners struggle to reach the top spot on Google after the Helpful Content Update. However, the consequences of not... Read more »
PPC advertising can be a game-changing tool for small businesses looking to kickstart sales or increase brand awareness. Unfortunately, it’s also extremely easy to overspend if you aren’t careful. When your budget... Read more »