Be in the right place at the right time.
Functionally, what happens with PPC ads is that you pay a small fee each time a user clicks on your ads. In turn, this incentivizes the search engine algorithms to expose your PPC ads to users that will click on them. This way, you only pay for your ads when they are successfully working for you. At SEO Gorillas, we create PPC campaigns that meet your business goals and budget—whether short-term, long-term, big or small.
While SEO attracts organic traffic to your website and requires a longer timeline for optimum results, PPC ads attract paid traffic immediately. For that reason, PPC ads are perfect for businesses that want to collect instant lead generations or encourage time-sensitive conversions (e.g. for limited edition products or services).