Google Search Console is experimenting with a brand new characteristic named “content material ideas.” Content ideas give the content material creator, writer, web optimization, webmaster, and many others., some ideas and recommendation on what new matters they will write about on their web site.
Experimental characteristic. This characteristic just isn’t dwell for me in my verified Search Console profiles, however Nicolas Ockier observed it and posted about it on Mastodon sharing this screenshot:
Looks like Question Hub. This appears so much just like the Google Question Hub that launched within the US round two years in the past.
It offers you matter ideas that you would be able to write about and publish in your web site.
What is Question Hub? Google says, “Question Hub is a software that permits creators to create richer content material by leveraging unanswered questions. Question Hub collects these unanswered consumer questions and surfaces them to bloggers, writers, and content material creators such as you.”
It is principally a method for Google to allow searchers to inform it that the search outcomes offered are usually not answering the question. Then, Google takes these questions and feeds them to publishers, who, in flip, can create content material that does reply the question.
Content ideas appear related.
Why we care. Creating content material ideas can typically be a wrestle for writers, which may assist content material creators with that course of. At the identical time, this offers Google extra content material to crawl, index, and probably rank in its search outcomes. Check your Search Console, it may need this characteristic, if not, go play with Question Hub till then.
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About The Author
Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming staff for SMX occasions. He owns RustyBrick, a NY based mostly internet consulting agency. He additionally runs Search Engine Roundtable, a well-liked search weblog on very superior SEM matters. Barry can be adopted on Twitter here.
