Phillip Thune on FindWhat competing with GoTo, Overture, Yahoo and Google Ads

I had the chance to interview Phillip Thune, the CEO of Textbroker and former President of was one of many authentic paid search promoting platforms, it competed on a a lot smaller scale with GoTo, which turned Overture, which turned Yahoo! Advertising. Ultimately the corporate went out of enterprise however Google Ads clearly survived and turned the chief within the area.

We spoke about these early days within the search trade, together with going to the trade conferences, the lavish events the businesses threw, and the lawsuits between Yahoo and Google and in fact FindWhat.

We then spoke about his present function in working Textbroker, an organization that writes content material for corporations – principally for web optimization functions. We spoke about how the corporate maintains high quality, how he runs the corporate and far more. This is simply half one, and I hope you take pleasure in it.

Here is the video:

If you’re a search skilled eager about showing on Barry’s vlog, you may fill out this form on Search Engine Roundtable; he’s presently seeking to do socially distant, exterior interviews within the NY/NJ tri-state space. You also can subscribe to his YouTube channel by clicking here.

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About The Author

Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming workforce for SMX occasions. He owns RustyBrick, a NY based mostly net consulting agency. He additionally runs Search Engine Roundtable, a well-liked search weblog on very superior SEM subjects. Barry may be adopted on Twitter here.

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