SEO & Content Strategy for Established Publications [Podcast]

Welcome to this episode of the Search Engine Journal, that includes our visitor Alli Berry. Alli is the SEO Director at The Motley Fool, a non-public monetary and investing recommendation firm primarily based in Alexandria, Virginia. She leads and develops the important thing SEO initiatives on idiot.com, together with short-term and long-term SEO targets and goals with measurable efficiency outcomes.

Throughout her profession, Alli has helped companies in varied industries, together with finance, training, retail, automotive, and healthcare, develop a content material technique to develop their acquisition funnel by natural search.

Join us as Loren and Alli discuss every little thing from content material technique, evergreen and information content material, backlinks, syndication, model fame and a lot extra.

[0:01] – [1:15] – Alli’s background and focus

[5:03] – [5:34] – Getting into the monetary facet

[6:47] – Working for businesses: SEO and content material advertising and marketing

[9:49] – [10:19] – Focusing in another way on evergreen content material vs. information content material

[11:54] – Do you prioritize primarily based upon any authority or board alerts?

[16:09] – Dealing from a cannibalization perspective

[20:22] – Is there something that you simply change to the content material once you’re making transitions?

[21:58] – How vital is E-A-T to your general content material technique, and the way do you combine it into your general technique?

[23:09] – [25:04] Reviewing The Motley Fool and fame administration

[28:21] – Challenge in working with contractors

[31:07] – Redirecting and cleanups

[35:04] – Advice on the right way to preserve subjects extra participating for the viewers

[38:06] – [39:15] As a longtime web site, what’s your backlink and syndication technique?

[40:05] – What is the toughest job or most tough job that you simply cope with from an SEO perspective?

Until subsequent time….

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