Best of the SearchBot showcases Search Engine Land’s SearchBot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of... Read more »
Best of the SearchBot showcases Search Engine Land’s SearchBot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of... Read more »
Lee Seo-hyun [SAMSUNG ELECTRONICS] Lee Seo-hyun, chairperson of the Samsung Welfare Foundation and second daughter of the late former Samsung Chairman Lee Kun-hee, has been appointed as president of Samsung C&T,... Read more »
Last month I spoke in two sessions at SMX West about YouTube and video SEO. Here I answer some audience questions I was asked, as well as address some recent questions that... Read more »
Opinions expressed by Entrepreneur contributors are their own. Marketers are increasingly using videos in a variety of ways to promote products and services. They use videos for Youtube, landing pages, recorded webinars,... Read more »
Even experienced PPC advertisers can struggle with bid strategies in Google Ads. There are over half a dozen options, each serving different objectives and use cases. You can easily lose track of... Read more »
Marketers in the higher education industry live in a complicated world. The job of attracting enrollments, managing advertising budgets and optimizing campaigns for an array of target audiences is challenging. Wouldn’t it... Read more »
The data is compiled from a nationwide survey conducted over the summer of 2023 that received responses from over 500 businesses from a wide range of industries, and uncovered the goals, strategies,... Read more »
SEO vs. PPC – Understanding the Difference and Choosing the Right Strategy for Your Business – Let’s delve into it. Visibility is everything for online businesses nowadays – if you want visitors... Read more »
A content gap analysis is a valuable type of market research, helping you to discover opportunities you may have missed and improve your content marketing. But what exactly is a content gap... Read more »