Commonly known as “YouTube’s greatest philanthropist,” MrBeast has been credited with pioneering a video style that facilities on extravagant stunts with a philanthropic angle. Many of his movies embrace giveaways of money, vehicles, homes, and different big-ticket gadgets. The unsuspecting people and charitable organizations that profit embrace native homeless shelters, The Salvation Army, and St. Jude’s Research Hospital. Additionally, he co-founded the collaborative fundraiser Team Trees, which efficiently planted over 20 million bushes worldwide in partnership with the Arbor Day Foundation reforestation program.
His viral philanthropy stunts and challenges have paid off large with followers. The MrBeast YouTube channel at present has over 55 million subscribers and amassed over 4.2 billion views in 2020. He was named Breakout Creator by The Streamy Awards in 2019 and YouTuber of the Year by The Shorty Awards in 2020. According to Forbes, he was the second-highest-paid YouTuber in 2020.
But MrBeast says he’s simply getting began.
“I like giving again to individuals and developing with artistic methods to make a distinction,” says MrBeast. “With this Jellysmack partnership, I’ll be capable of attain much more followers on the platforms they like. The larger the MrBeast model, the larger affect I’ll be capable of make for individuals in want, so everybody wins.”
While MrBeast already has a presence on Snapchat and Facebook, Jellysmack will be capable of increase his attain and develop his fanbase. The firm combines its cutting-edge expertise and gathered experience to optimize movies and uncover new audiences for its creators, constructing an genuine and engaged neighborhood. Rather than merely re-posting a creator’s authentic video, the corporate tailors it for every social platform and runs in depth multivariate testing to seek out the best viewers. With this course of, Jellysmack unlocks distinctive efficiency, often yielding from 25M to upwards of 300M in incremental views per thirty days for every creator.
“Our complete group is thrilled to be partnering with MrBeast to broaden his on-line neighborhood and develop his model,” mentioned Michael Philippe, Jellysmack co-founder, and co-CEO. “His movies have such extensive attraction, and his message of generosity aligns with our core worth of spreading positivity. We cannot wait to point out him how the Jellysmack strategy can construct these further social platforms into important model belongings for him.”
MrBeast is among the many new creators that Jellysmack has lately signed to their fast-growing Creator Program. In Q1 2021, the corporate shaped partnerships with 49 new creators, together with one other main YouTuber, PewDiePie. But these A-List creators aren’t the one ones who stand to profit from Jellysmack’s talents. The Q1 newcomers additionally embrace up-and-coming creators like magnificence guru Msnaturally Mary (500K YouTube subscribers) and parenting favorites The Edwards Family (1.83M YouTube subscribers), plus others with as few as 3,500 followers at signing. Jellysmack makes use of its proprietary trend-detecting expertise to determine creators with large upside potential, and the Creator Program helps them develop their model and neighborhood.
Co-founded in 2016 by Michael Philippe, Robin Sabban, and Swann Maizil, Jellysmack is the worldwide creator firm that detects and develops the world’s most proficient video creators by way of expertise. The firm’s proprietary knowledge and video optimization instruments drive social viewers progress, unlocking new income streams and amplifying monetization. Currently residence to over 150 influential Creators, together with PewDiePie, Brad Mondo, and Bailey Sarian, Jellysmack optimizes, operates, and distributes creator-made video content material to Facebook, Instagram, Snapchat, TikTook, Twitter, and YouTube. The firm’s creator technique builds upon its success in scaling its personal authentic content material channels in magnificence (“Beauty Studio”), soccer (“Oh My Goal”), gaming (“Gamology”), and extra. Combined Jellysmack-managed content material boasts 10 billion international month-to-month video views and a cross-platform attain of 125 million distinctive U.S. customers, reaching practically 45% of all Americans and making it the most important digital-first U.S. firm in month-to-month social media viewers. To be taught extra, go to jellysmack.com.
The Brand Agency