7 Ways to Use Google Trends for SEO & Content Marketing

Google Trends is the one key phrase analysis device that gives insights based mostly on precise Google search information.

These seven recommendations on how to use Google Trends will present you the way to extract actual key phrase traits which are correct and will likely be helpful for creating keyword strategies for selling web sites.

Discover new methods to use Google Trends to unlock hidden insights and key phrase quantity information.

The Value of Google Trends

While Google Trends is correct, it doesn’t present the quantity of visitors in precise numbers.

Paid SEO tools present numbers for keyword search volume. But these numbers are estimates which are extrapolated from information suppliers.

So although paid SEO tools present estimates of key phrase visitors, the info introduced by Google Trends relies on precise search question volumes.

That’s not to say that Google Trends is best than paid key phrase instruments. When used along with paid key phrase instruments, one can receive a close to correct thought of true key phrase search quantity.


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There are different capabilities in Google Trends that may permit correct segmentation of the key phrase information so as to perceive what areas to focus promotional efforts, and likewise to uncover new and trending key phrases.

How to Use Google Trends for SEO

1. Get More Accurate Data by Comparing Keywords

Google Trends reveals a relative visualization of visitors on a scale of zero to 100.

You can’t actually know if the pattern is reporting a whole bunch of key phrase searches or hundreds as a result of the graph is on a relative scale.

This is particularly useful if the quantity of visitors from one other key phrase phrase.

How to Obtain More Accurate Traffic Data

If you need to receive a extra correct estimate of keyword search volume, examine the key phrase with a key phrase that you have already got correct quantity numbers for.

If the key phrase quantity is particularly massive, there’s one other manner to determine a detailed estimate of key phrase quantity – by evaluating your goal key phrase with any key phrase phrase that you’ve got an thought of visitors quantity.


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The comparability key phrase doesn’t have to be associated. It might be fully completely different. The essential factor is to have a common thought of the key phrase quantity.

In the occasion that this quantity info is unavailable, here’s a hack for getting an thought of search quantity.

Go to the Google Trends Daily Trends webpage, which reveals trending search queries.

What’s helpful about this web page is that Google offers key phrase volumes in numbers, like 100,000+ searches per day, and so on.

Here’s an instance:

Google Trends reveals that the key phrase search pattern for [womens dresses] is trending upward. But it doesn’t let you know by how a lot quantity.

Screenshot from Google Trends, August 2021

The Google Daily Trends web page for Monday, August 30, 2o21 reveals that searches for [elizabeth holmes] are trending at 100,000+ searches.

Screenshot of Google daily search trends.Screenshot from Google Trends, August 2021

Now, here’s a screenshot of a comparability between the search question [womens dresses] and [elizabeth holmes], which is trending at 100,000+ searches.

Google Trends Keyword Comparison (enhanced for clarity).Screenshot from Google Trends, August 2021

Although Google Trends received’t present you the precise quantities, so long as the quantities for one key phrase, the visitors ranges of the opposite key phrase will change into extra comprehensible.

The above hack isn’t 100% correct. But it’s sufficient to give a powerful ballpark thought and can be utilized to validate extrapolated information from a paid key phrase analysis device.

Related: How to Do Keyword Research for SEO

2. Compare Keywords by Time for Audience Insights

There are two common methods to have a look at the key phrase information: stretched throughout over longer durations of time and shorter time durations.

Long Period Trends

You can set Google Trends to present you the visitors traits stretching again to 2004. This is efficacious for exhibiting you audience trends.

  • Upward Trending Long-Term Trends: If a pattern goes up this implies to focus power on creating content material for this pattern.
  • Downward Long-Term Trends: If the pattern line is transferring down, then it could be a sign that viewers content material consumption is altering.

For instance, overview this five-year pattern for WordPress the search time period, WordPress the software program, and WordPress the web site:

An image of Google Trends tool showing a five year trend.Screenshot from Google Trends, August 2021

There’s a transparent downward pattern for WordPress in all its variations. The downward pattern extends to phrases reminiscent of WordPress themes, WordPress plugin, and WordPress internet hosting.


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It’s tremendous essential to perceive when a pattern is on a downward spiral.

  • The digital digicam began the demise of the normal analog digicam.
  • The iPhone began the downward spiral of the digital digicam.

Knowing which manner the wind is blowing may assist a content material marketer or writer perceive when it’s time to bail on digital cameras and begin flogging merchandise associated to cell phones.

3. Related Topics and Queries

Google Trends has two nice options, one known as Related Topics and the opposite Related Queries.


Topics are search queries that share an idea. In common, subjects are language-independent but it surely’s unclear if that’s the case with Related Topics.

According to Google:

Related Topics

Users looking for your time period additionally searched for these subjects.

You Can View by the Following Metrics

Top – The hottest subjects. Scoring is on a relative scale the place a price of 100 is essentially the most generally searched matter and a price of fifty is a subject searched half as typically as the most well-liked time period, and so forth.

Rising – Related subjects with the most important enhance in search frequency because the final time interval.

Results marked “Breakout” had an amazing enhance, most likely as a result of these subjects are new and had few (if any) prior searches.”


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Related Queries

The description of Related Queries is comparable to that of the Related Topics.

Top queries are the most well-liked usually and Rising Queries are queries which are turning into widespread.

(*7*)Screenshot from Google Trends, August 2021

4. Short Term Trends Can Bring Massive Traffic

Viewing key phrase traits within the brief view, such because the 90 day and even 30 day view can reveal worthwhile insights for capitalizing on quickly altering search traits.


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There is a ton of visitors in Google Discover in addition to in Google News.

While Google Discover is much less delicate to trending subjects than Google News, being on prime of present pursuits is tremendous useful for grabbing an enormous quantity of visitors proper now by Google Discover and Google News.

For instance, two of the highest trending key phrase traits are How To and Near Me searches.

When you scale down to the 90-day view, you may see which days of the weeks these searches are widespread.

Knowing which days of the week curiosity spikes for a given matter may also assist in planning when to publish sure sorts of subjects so the content material is true there when the viewers is looking for it.

5. Keywords by Category

Google Trends has the aptitude to slim down your key phrases in accordance to classes so as to give extra correct information.

The Categories tab is essential as a result of it refines your key phrase analysis to the proper context.


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If your key phrase context is cars then it is sensible to appropriately refine Google Trends to present simply the info for the context of auto.

By narrowing the Google Trends information by class, it is possible for you to to discover extra correct info associated to the subjects you’re researching for content material.

6. Leverage Keyword Data by Geography

Google Trends key phrase info by geographic location can be utilized for figuring out what areas are the most effective to outreach to for web site promotion or for tailoring the content material to particular areas.

For instance, if sure sorts of merchandise are widespread in Washington D.C. and Texas, it is sensible to purpose promotional exercise and localized content material to these areas.

Keyword reputation info by area is efficacious for link building, content material creation, content material promotion, and pay-per-click.

Localizing content material could make it extra related to individuals occupied with that content material.

Google ranks pages in accordance to who it’s most related for, so incorporating geographic nuance into your content material might help it rank for the most individuals. Especially if these individuals start to promote your content material in social media, blogs, and podcasts.


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Related: International SEO for 2021 & Beyond: 9-Point Checklist for Success

7. Uncover Search Intents With Categories

Google Trends offers you the power to additional refine the key phrase information by segmenting it by Search Type, which is an extremely helpful manner to analysis the recognition of assorted sorts of search intents.

Search Types provide you with insights into searchers when they’re intensely centered on a selected form of intent.

Refining your analysis permits you to take away the “noise” that is likely to be polluting your key phrase analysis and go straight to the sign – the info that’s most significant.

Google Trends information might be refined by:

  • Web Search.
  • Image Search.
  • News Search.
  • Google Shopping.
  • YouTube Search.

YouTube search is a improbable manner to determine the “how to” content material.

A Google Trends search for how, what, the place, when, why, and who reveals that search queries starting with the phrase “how” are by far the most well-liked on YouTube.


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Google Trends limits comparisons to 5 key phrases, so the next screenshot omits that phrase.

Screenshot of Keyword Popularity on YouTube.Screenshot from Google Trends, August 2021

If your key phrase phrases contain educational content material that makes use of phrases like [how to], refining your analysis to YouTube could present helpful insights.

For instance, I’ve discovered that YouTube Search reveals extra related “associated subjects” and “associated queries” information than researching with “internet search” chosen.

Here’s one other instance of how utilizing completely different sorts of search sorts helps refine Google Trends information.


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I did the identical how, what, the place, when, why, and who searches however this time utilizing the News Search refinement.

Screenshot of Google Trends with News Search refinement selectedScreenshot from Google Trends, August 2021

The search traits in Google News are remarkably completely different than the search patterns in YouTube. That’s as a result of individuals need to know “what” and “how” kind info in Google News.

The above is the view of search queries for the previous 90 days. When the identical key phrases are searched utilizing the 5-year perspective it turns into clear that the “who” kind key phrases have a tendency to spike in accordance to present occasions.


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The greatest spike occurred within the days after the 2020 presidential election.

All of the completely different search kind question refinements assist to refine the outcomes in order that they present extra correct info.

So give these choices a strive as a result of the knowledge they offer might be extra correct and helpful than the extra common and doubtlessly noisy “internet search” model.

Takeaway: Google Trends is Useful

Google Trends is a useful gizmo, and somewhat creativity yields essential search advertising insights.

Spend a while with Google Trends. I’m sure you’ll uncover insights that can enhance how content material is created and promoted on-line.

More Resources:

Featured picture: alphaspirit.it/Shutterstock


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