Google’s Matt Cutts: Responsive Design Won’t Hurt Your SEO

With cellular visitors gaining extra market share over the previous few years, it’s extra necessary than ever for web sites to have a cellular model of their webpage, a selected model tailor-made to smaller screens and quick load time. And with it has come a wider adoption of utilizing responsive design for cellular customers versus the normal cellular websites.

In the eyes of Google, does response design or conventional cellular design leverage a better SEO worth? Fortunately, Google’s Distinguished Engineer Matt Cutts tackled this concern in a latest webmaster assist video.

Responsive Design vs. a Mobile Site

First, lots of people have questions on what precisely is a responsive design. It is unquestionably one thing that’s newer, and lots of site owners nonetheless don’t have loads of expertise designing with it. However, responsive design shortly turning into the go-to format and is gaining exponential reputation due to the best way it scales for any sort of display measurement, whether or not it’s a desktop or an iPhone.

“Responsive design simply signifies that the web page works completely nice whether or not you entry for website URL with a desktop browser or whether or not you entry that URL with cellular browser,” Cutts mentioned. “Things will rescale, the web page measurement might be taken under consideration.”

The second widespread cellular design is solely a light-weight model of the positioning, they are often simply learn on small cellular screens however with out loads of the weather on a web page that take longer to load. It is most frequently positioned on or on the area.

“Another technique to do it’s relying on the consumer agent that’s coming you’ll do a redirect, so {that a} cell phone, a cellular smartphone, may get redirected to a mobile-dot model of your web page,” Cutts mentioned.

Cutts mentioned that each methods of doing it are correct methods of coping with cellular visitors, and that they’ve loads of help documents obtainable to site owners to make sure they’re doing all the things appropriately, notably making certain rel=canonical is getting used for cellular variations of websites.

Cutts: Responsive Design is the Smarter Option

For SEO worth, he states responsive design is the smarter technique to go for SEO, primarily as a result of you may have points when making a cellular model of the web page in case you aren’t implementing it appropriately.

“In normal, I wouldn’t fear a few website that’s utilizing responsive design shedding SEO advantages as a result of by definition you’ve bought the identical URL,” Cutts mentioned. “So in concept, in case you do a cellular model of the positioning, in case you don’t deal with that properly and also you don’t do the rel=canonical and all these kinds of issues, you then may, in concept, divide the PageRank between these two pages. But when you have responsive design then all the things is dealt with from one URL, so the PageRank doesn’t get divided, all the things works nice.”

Bottom Line

There are fewer SEO drawbacks when utilizing responsive design versus a light-weight cellular model of the web site, however a cellular website can work simply in addition to a responsive design, so long as the webmaster makes use of the cellular instruments obtainable to them from Google, to make sure there aren’t any SEO issues corresponding to break up PageRank or duplicate content material points.

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