Google Advice On Speeding Up Images While Not Hurting Image Search Rankings

Google’s John Mueller posted a fantastic thread on Twitter about issues round learn how to make your photographs extra optimized, in order that your pages load quicker, whereas additionally taking into consideration how that may impression your rankings in Google Image Search. John posted a number of tweets on Twitter with the knowledge.

This comes shortly after John posted a superb Google tutorial on video SEO for Google. But let’s concentrate on John’s recommendation round picture optimization and never dropping Google rankings, if attainable.

(1) Don’t neglect that for those who change your picture URL or filename, redirect the previous URL of the picture to the brand new one:

(2) Keep in thoughts, you won’t get a lot picture search visitors within the first place and for those who do, you are able to do issues to enhance your photographs with out altering URLs he mentioned:

(3) Use Search Console to see how a lot visitors you’re getting from picture search:

(4) Use Google Page Speed insights to find out what modifications you can also make to enhance your photographs:

(5) Some picture optimization assets:

(6) Here are methods to optimize your photographs and the pages they’re embedded on with out altering the filename:

(7) Use compression instruments:

(8) Consider utilizing responsive photographs:

(9) If you have to change file names as a result of you’re going from .png to .svg or one thing like that, don’t forget the redirects. Keep in thoughts, will probably be gradual to speak these modifications to Google:

(10) If you host your photographs on a CDN, hopefully you may redirect as effectively:

(11) Learn extra at:

The humorous factor, embedding these tweets like this actually most likely kill the web page pace of this web page. But there’s a commerce off from giving extra performance to web page pace.

Forum dialogue at Twitter.

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