Duplicate Content and SEO: What’s the Big Deal

With the search engine algorithm of Google getting stringent to enhance page experience, duplicate content material generally is a huge catastrophe for a web site.

Most of us aren’t conscious of the penalties of publishing duplicate content material, which is probably why we ignore this vital side.

But the way it impacts our SEO ranking? Well, Google finds it troublesome to research which content material is extra related to a question if comparable content material is obtainable on a couple of web site on the web.

Moreover, the total rating of the web site in Google search can also be affected if the content material isn’t related to the viewers and is obtainable on a couple of supply.

Let’s have a fast have a look at a few of the elements related to duplicate content material and how you can repair such points.

How Duplicate Content Impacts Site Owners

Every enterprise seeks substantial progress by leveraging best-in-class content marketing and web site optimization techniques that additionally construct a model status.

But if the content material on a web site is duplicated, the proprietor could face site visitors points and dwindling web site rankings.


Since engines like google exactly crawl content material on each web site and gained’t present a number of variations of content material that’s already revealed on totally different web sites, there’s an enormous probability that the duplicate one wouldn’t be listed in the search outcomes.

Apart from this, many companies aren’t deliberately including duplicate content material to their web site. In truth, they’re not even conscious of the proven fact that their web site incorporates duplicate content material.

This is as a result of many web sites, as an example, e-Commerce web sites which might be promoting comparable merchandise, could comprise frequent content material. Search engines aren’t in a position to acknowledge which one is the most related hyperlink.

The similar goes for companies providing comparable companies and they could or might not be conscious of duplicate content material revealed on their web site.

Now, this factor would absolutely have an effect on the total search visibility.

Technical Issues Leading to Duplicate Content

Several technical points could result in duplicate content material, or we will say that a number of URLs pointing to a single content material supply.

Many web sites aren’t conscious that their web site’s totally different URLs are referring to a single web page, which might additional have an effect on search engine crawling, and engines like google like Google would think about it two separate hyperlinks with comparable content material.

Furthermore, one other technical glitch is the www vs. non-www duplicate content material. This factor often will get unnoticed as each the variations of a web site’s web page are accessible with or with out www in the URL.

Businesses have to rapidly analyze their web site and work out the precise trigger that’s proscribing the web site to rank in the high search consequence pages of Google.

Best Practices to Avoid Duplicate Content on Your Website

Here are few efficient methods to make sure your web site incorporates any duplicate content material pages, particularly as a consequence of some technical glitches.


1. Check your web site’s listed pages.

One of the greatest methods to hunt for duplicate content material is to examine the whole variety of listed pages of your web site.

You can examine the similar by looking out it in the Google search bar. Add your web site identify on this method: website: XYZ(dot)com in the Google search bar.

Now in the Google Search Console, yow will discover your listed pages. You should rigorously examine the variety of pages in the console and make sure you created the similar variety of pages manually.

If the variety of listed pages is larger than what you created, there are a number of pages with duplicate content material.

2. Correct redirection.

Another problem that may trigger points like duplicate rating is inaccurate redirection. In this situation, the www model of your webpage isn’t redirecting to the non-www model or vice-versa.

This generally is a results of switching your web site from SSL and haven’t redirected your web site to the new safe (HTTPS) URL.

Make certain all variations of your URL ought to redirect to a single place.

3. Using third-party website positioning instruments

Finding duplicate content material throughout your web site could be difficult and exhausting at the similar time. It’s an important thought to leverage third-party instruments that may rapidly make it easier to discover duplicate content material throughout your web site.

Once you’re in a position to hint them, it’s time to both delete them or simply redirect them to the supply web page.

This method, you possibly can be sure that Google crawls solely a single web page with particular content material, which additional improves website positioning rankings.

Final Thoughts

Duplicate content material is a matter that each enterprise is going through in direct or oblique methods. It’s one thing that companies should persistently keep watch over.

Besides the proven fact that duplicate content material results in site visitors and rating points, some extreme situations could even result in authorized penalties.

It’s suggested to think about auditing your web site often to shun any probability of availability of duplicate content material or pages.


*** This is a Security Bloggers Network syndicated weblog from Fuel Blog | LoginRadius authored by Deependra Singh. Read the authentic publish at: https://www.loginradius.com/blog/fuel/2021/05/Duplicate-Content-and-SEO/

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