Online content video views have exceeded 50 billion a month for the primary time on report and video advert views have tripled previously 12 months, based on the newest information from the comScore Video Metrix service.
In December, 188.2 million Americans watched 52.4 billion on-line content movies, whereas the variety of video advert views totaled 35.2 billion that month. By comparability, 182 million U.S. Internet customers watched 38.7 billion on-line content movies in December 2012, whereas video advert views totaled 11.3 billion that month.
Top Video Content Properties by Unique Viewers
Google websites, pushed primarily by video viewing at YouTube, ranked as the highest on-line video content property in December with 159.1 million distinctive viewers. Facebook ranked second with 79.1 million viewers, adopted by AOL with 76.2 million, Yahoo websites with 53.5 million, and NDN with 49.4 million. Nearly 52.4 billion video content material views occurred in the course of the month, with Google websites producing the very best quantity at 13.4 billion, adopted by Facebook with 3.7 billion, and AOL with 1.4 billion.
By comparability, Google websites ranked as the highest on-line video content property in December 2012 with 153 million distinctive viewers, adopted by Facebook with 58.8 million, VEVO with 51.6 million, NDN with 49.9 million, and Yahoo websites with 47.5 million. Nearly 38.7 billion video content material views occurred in the course of the month, with Google websites producing the very best quantity at 13.2 billion, adopted by AOL with 692 million.
So, AOL is now among the many high 5 video content material properties by distinctive viewers, whereas VEVO has dropped out of the record previously 12 months.
In addition, Facebook’s December 2013 on-line video viewership, significantly the variety of video views, is considerably increased than prior months as a result of each natural and inorganic components. The largest (and inorganic) supply of improve is the current inclusion, following a technical validation effort, of a major quantity of quick (usually 6-second) Vine movies which were uploaded to Facebook. The different, and at the moment much less important, issue is the restricted roll-out in December of auto-play movies within the Facebook News Feed.
Top Video Ad Properties by Video Ads Viewed
Americans considered almost 35.2 billion video advertisements in December 2013, with AOL sustaining the highest place with 4.3 billion advert impressions. LiveRail.com got here in second with 3.6 billion advertisements, adopted by Google websites additionally with 3.6 billion, SpotXchange Video Ad Marketplace with 2.9 billion, and TubeMogul Video Ad Platform with 2.5 billion.
By comparability, Americans considered 11.3 billion video advertisements in December 2012, with Google websites rating first with almost 2 billion advertisements. BrightRoll Video Network got here in second with 1.8 billion, adopted by Liverail.com with 1.8 billion, Adap.television with 1.5 billion, and Hulu with 1.5 billion.
Time spent watching video advertisements totaled 13.2 billion minutes in December 2013, with AOL delivering the very best period of video advertisements at almost 1.9 billion minutes. Video advertisements reached 55.6 p.c of the full U.S. inhabitants a median of 204 instances in the course of the month.
In December 2012, time spent watching video advertisements totaled 4.1 billion minutes, with BrightRoll Video Network delivering the very best period of video advertisements at 966 million minutes. Video advertisements reached 53 p.c of the full U.S. inhabitants a median of 70 instances in the course of the month.
So, AOL’s acquisition of Adap.television has vaulted it into first place because the top U.S. video ad property, as Search Engine Watch reported again in October. Meanwhile, SpotXchange and TubeMogul are actually among the many high 5 video advert properties by video advertisements considered, whereas BrightRoll and Hulu have dropped out of the record previously 12 months.
Top YouTube Partner Channels by Unique Viewers
The December 2013 YouTube companion information revealed that video music channel VEVO maintained the highest place within the rating with 38.5 million viewers. Fullscreen held onto the second spot with 27.3 million distinctive viewers, adopted by ZEFR (previously MovieClips) with 26.6 million, Maker Studios with 24.7 million, and Warner Music with 22.7 million.
The December 2012 YouTube companion information revealed that video music channel VEVO maintained the highest place within the rating with 50.5 million viewers. Fullscreen climbed into the second place for the primary time with 31.1 million viewers, adopted by Maker Studios with 30 million, Warner Music with 26 million, and Machinima with 26 million.
So, ZEFR is now one of many high 5 YouTube companion channels by distinctive viewers, whereas Machinima has dropped off the record previously 12 months.
Other notable findings embrace:
- 86.9 p.c of the U.S. Internet viewers considered on-line video in December 2013, in comparison with 84.9 p.c in December 2012.
- The period of the common on-line content material video was 4.2 minutes in December 2013, in comparison with 5.4 minutes in December 2012, whereas the common on-line video advert was 0.4 minutes in each the newest month and the identical month a 12 months in the past.
- Video advertisements accounted for 40.2 p.c of all movies considered and 5.7 p.c of all minutes spent viewing video on-line in December 2013, in comparison with 22.6 p.c of all movies considered and 1.9 p.c of all minutes spent viewing video on-line in December 2012.
And based on the YouTube Ads Leaderboard for December 2013, the month’s high YouTube advert – Turkish Airlines’s “Kobe vs. Messi: The Selfie Shootout” – already has greater than 135.5 million views, giving the sequel to their wildly standard “Legends on Board” video extra views than any single advert from 2013.
