Google’s John Mueller says there’s no distinction, in the case of SEO, between embedded movies and movies natively uploaded to a web site.
This subject got here up greater than as soon as in the course of the Google Search Central SEO office-hours on January 29.
Saidul Hoque, SEO Manager at RealClicks, began by asking a collection of questions on video SEO. One of these questions includes Google’s notion of embedded content material versus self-hosted content material.
Hoque asks: “Is there any distinction between embedding and importing a video from an SEO viewpoint?”
Mueller’s reply is obvious and easy, however clashes with extra generally held beliefs round SEO and embedded movies.
An SEO named Robb Young brings this up minutes later and Mueller elaborates on how Google at present surfaces video ends in search.
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Google’s John Mueller on Video SEO
In response to the query of whether or not it’s higher to host your individual movies as a substitute of embedding them from different sources, Mueller says Google treats each the identical when it comes to SEO.
Mueller brings up the truth that when websites host their very own movies it’s widespread for them to be served from a separate CDN (content material supply community). Technically that’s a separate web site and never dissimilar from an embedded video.
In the tip the principle considerations listed below are getting the content material listed correctly and guaranteeing customers are pleased with the expertise. If each of these considerations are happy then every thing is okay from Google’s viewpoint.
“It’s basically the identical. It’s quite common that you’ve got a separate CDN (content material supply community) for movies, for instance, and technically that’s a separate web site. From our viewpoint if that works on your customers, in case your content material is correctly accessible for indexing then that’s completely high-quality.”
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Contrary to Popular Belief…
After Mueller offers the above response, a associated query comes up minutes later.
Robb Young mentions to Mueller there’s a standard perception that internet hosting your individual movies is best as it permits your pages to indicate up when the video is looked for. Whereas if the location is embedding movies from YouTube, then YouTube would present up as the supply for the content material.
“Is that not nonetheless the case?” Young asks.
This is the place we get our first “it relies upon” from Mueller this week. He says Google may both return the YouTube touchdown web page in search outcomes, or return the net web page the place the video is embedded
If the web page the place the video is embedded incorporates extra data then Google might serve it over the YouTube web page as it could be thought of extra helpful to searchers.
On the opposite hand, if the YouTube touchdown web page has extra rating alerts and extra related data for folks, then that’s the one which will probably be proven in search.
It can occur that Google serves the YouTube web page over a web page with an embedded video, however it’s not routinely the case.
“It relies upon. With YouTube you’ve two video touchdown pages. You have the touchdown web page on youtube and you’ve got the touchdown web page in your website. We have to determine which one in all these pages to indicate and it could actually occur that we present your website as the video consequence touchdown web page simply because we’ve extra data there maybe.
It will also be that we present the YouTube touchdown web page as a result of we’ve extra alerts or extra data there. So that’s one thing the place it’s not routinely the case that we might present the YouTube touchdown web page.
Some different video platforms have their very own touchdown pages that they create routinely, some video internet hosting platforms don’t try this in any respect, basically that’s sort of as much as you there.”
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Hear the complete dialogue within the video under:
