Hello, communicators:
To mark Wednesday morning’s lunar eclipse, Kraft Heinz’s Bagel Bites model is launching a “Total Eclipse of the Bite” contest that can give 100 winners a “moon deed,” which the model describes as a “customized deed exhibiting winner’s possession of an acre of land on the moon,” together with an unspecified quantity of free Bagel Bites.
“In honor of the lunar eclipse that lasts 14 minutes (precisely how lengthy it takes to prepare dinner Bagel Bites), we’re celebrating by giving freely acres of the moon,” Bagel Bites wrote. “Yeah, that moon.”
Can a bagel firm actually give away a bit of the moon? The query is up for debate.
“The worldwide Outer Space Treaty bars nations from claiming territory on celestial our bodies,” reports Space.com. “However, that treaty was written earlier than the non-public area sector emerged and subsequently doesn’t embrace any guidelines dictating what industrial area firms can and can’t do.”
Brands usually mark holidays and cultural celebrations with distinctive promotions, however Bagel Bites actually eclipses different far out stunts with this moonshot. Be positive to work along with your advertising and marketing and authorized groups to craft language within the guidelines of any contest that specify which components of a prize are actual and that are simply posturing to keep away from any potential fan disappointment, or worse, celestial land disputes.
NBA and WNBA push for George Floyd Justice in Policing Act
On the primary anniversary of George Floyd’s homicide, the NBA’s newly shaped social justice coalition, together with the WNBA gamers’ union and a player-backed voting rights group, have escalated their advocacy marketing campaign to cross the George Floyd Justice in Policing Act, which might ban police from utilizing chokeholds, set up a federal registry of police misconduct complaints, grant the Justice Department energy to concern subpoenas to police departments which have demonstrated a sample of misconduct or bias, create an impartial course of to examine extreme power and extra.
“We are calling on our elected representatives of each events to work collectively to cross the George Floyd Justice in Policing Act within the U.S. Senate now and current it to President Biden for him to signal into regulation this yr,” James Cadogan, government director of the NBA’s Social Justice Coalition, stated within the assertion.
The WNBA gamers’ union and the NBA have additionally teamed up with the Athletes For Impact and More Than A Vote group, which launched an advert marketing campaign that includes a CTA encouraging voters to name their senators and categorical help for the George Floyd Justice in Policing Act:
Players together with Donovan Mitchell, CJ McCollum, Harrison Barnes and Garrett Temple have agreed to be public faces of the marketing campaign and person their social media platforms to ask followers to name their senators.
Why it issues:
It’s each model or group’s prerogative to use its platform and do not forget that the messenger issues. Shelley Willingham, vice chairman of The Diversity Movement, told PR Daily that the rise in Black faces and various illustration in model promoting additionally invitations the query of how variety is expressed inside a company. Remember to activate your influencers, together with staff and inside stakeholders, to share your model’s values with their networks and personally have interaction audiences.
MEASURED THOUGHTS
An infographic by Grazetti Interactive gives 9 search engine marketing (SEO) tips for writing content material that may assist your content material rank favorably in search outcomes. Tips embrace beginning with key phrase analysis, figuring out search intent, creating sensible metadata titles and descriptions, writing catchy headlines, content material construction methods and extra.
Courtesy of Grazetti Interactive
These tips function a reminder that many SEO greatest practices are additionally writing greatest practices, and that they’re a shared accountability between entrepreneurs and communicators. Staying aware from the outset of the phrases that you just select to emphasize, the construction that your messaging takes and different easy methods can assist your content material be seen by many extra stakeholders in the long term.
Check out the full infographic here.
CRISIS COMMUNICATIONS
Following the Colonial Pipeline hack, the TSA has introduced that it’s going to require pipeline operators to report cyberattacks and designate a cybersecurity level individual on workers.
The Wall Street Journal reports:
The order “ought to be understood as the first step” in an in depth program by the Biden administration to increase the safety of greater than 2.5 million miles of U.S. pipelines, stated one of many DHS officers. “Step two will likely be a extra muscular mandate,” in coming weeks, that can require pipeline homeowners to take concrete steps to safe their property towards assaults, the official stated.
The TSA’s upcoming laws function a reminder that communicators ought to be intimately concerned in discussions with cybersecurity groups to craft messaging that satisfies federal companies and may also be shared to construct goodwill with exterior stakeholders. The firms that get out in entrance of any federally-mandated timeline can emerge as business thought leaders, whereas all who lag behind danger lasting reputational injury or potential sanctions.
RAGAN’S 2021 BENCHMARK REPORT
Ragan has launched its annual Communications Benchmark Report, an unique examine from Ragan’s Communications Leadership Council that analyzes the key developments within the career over the past yr.
During that point, comms execs have been referred to as on to develop and distribute messages on new insurance policies that have an effect on inside and exterior stakeholders alike. Their position has turn into extra important as they helped preserve their organizations targeted and shifting ahead. They’ve seen their entry to the C-suite improve all through 2020, and they solid vital new alliances with friends in different departments, together with HR, finance and office wellness.
Culled from greater than 750 respondents, the 32-page report is accessible in its entirety completely to members of the Communications Leadership Council.
Download your copy of the unique Benchmark Survey Executive Summary at present and get an important aggressive benefit that can gasoline your success for 2021 and past.
SOCIAL BUZZ
LinkedIn has introduced new options supposed to aid you attain new audiences along with your content material and amplify your model presence.
The new options embrace:
- Boosting: You can now increase any natural publish that’s performing effectively by turning natural posts into paid advertisements that seem on the LinkedIn feed.
- Event Ads and Analytics: Amplifying your occasions with advertisements will present insights into the influence of your occasion campaigns. LinkedIn additionally gives occasion metrics like aggregated attain, engagement, and firmographic metrics.
- Custom Streaming: LinkedIn Livestream now integrates with streaming instruments together with Zoom, WebEx or OBS. It plans to launch an integration with Microsoft Teams within the coming months.
Take be aware that these new options permit you to make adjustments to your LinkedIn content material technique in actual time based mostly on efficiency, which permits you to check what content material performs greatest as a substitute of getting to put paid {dollars} behind your technique upfront. Meanwhile, the platform’s emphasis on serving to you improve the visibility of your on-line occasions serves as a reminder that digital codecs aren’t going away anytime quickly.
COMMUNICATIONS WEEK
Ragan is delighted to add business occasion and thought management model Communications Week to our portfolio. You can learn the full press release here.
“We are reimagining Communications Week as a year-round endeavor,” says Ragan Communications CEO Diane Schwartz. “The rollout will start subsequent month with thought-provoking content material on the way forward for communications on Commsweek.com, Ragan.com and PRDaily.com, culminating with a weeklong collection in November that can characteristic conferences, networking occasions, workshops, webinars and extra.”
The flagship occasion for 2021 will happen Nov. 15-19. Stay tuned for updates on the numerous alternatives and choices that can assist communicators join, be taught and have a good time their achievements later this yr.
United Airlines launches free flights contest in change for vaccine information
United Airlines has launched a contest referred to as “Your Shot to Fly” that can present 5 contestants who ship the airline their vaccination information with a yr of free flights.
Free flights
Free flights
Free flightsInterested? Upload your vaccination card to your MileagePlus account for a shot at a yr of free flights, in any class of service (!! #DreamPolaris !!), to wherever we fly. No buy nec. Official guidelines apply. https://t.co/9xj0CC75bf pic.twitter.com/hDp0iWXjps
— United Airlines (@united) May 24, 2021
According to its press release:
“We’re proud to do our half to incentivize folks to get their shot,” stated United CEO Scott Kirby. “Thanks to the vaccine, extra and extra locations are opening up for journey – and we all know our prospects are keen to fly. We’re excited to give folks another reason to get vaccinated to allow them to reunite with buddies and household or take that long-awaited trip which all could possibly be only one shot away.”
Maddie King, a spokeswoman for United Airlines, instructed USA TODAY that folks don’t want each photographs to enter and can add proof of their first shot. Also, those that are not looking for to add their vaccination card due to privateness issues or aren’t getting the vaccine due to spiritual or medical causes can nonetheless enter by way of the mail-in sweepstakes.
What it means:
By encouraging vacationers to add their vaccine information, United Airlines is participating in an opt-in strategy to buying vaccine information that avoids nearly all of privateness challenges that different firms like Norwegian Cruise Line or Saks probably face as they require vaccinations from passengers and staff. First-party information packages foster a degree of belief between an organization and its stakeholders, however that belief is conditional and requires the corporate to enact further cybersecurity measures to shield delicate info.
Be positive to handle all buyer privateness issues in your messaging, persistently speaking your privateness practices throughout all related channels and explaining to prospects in plain language how their information is being saved and used.
CONFERENCE ALERT
Communicators face a crossroads this yr as they anticipate markets recovering and workplaces reopening. Their work crafting a versatile disaster plan and aware messaging that ensures your model or group is prepared to deal with any future unexpected scenario easily will likely be important.
Join us at Ragan’s Crisis Communications Conference on June 10 to be taught well timed methods to aid you reimagine your strategy to disaster communications, mobilize inside and exterior stakeholders to be your megaphone and foster goodwill—and make recent plans for unexpected obstacles which will come up.
Learn highly effective insights and approaches from audio system at organizations together with Carnival Cruise Line, KFC, IBM, Amtrak, Mastercard and extra.
WHAT YOU SAID
Yesterday, we requested for those who felt that your organization or group has adopted by way of on the DE&I and social justice targets it set over the previous yr. A strong 42% stated that your office has adopted by way of on its commitments, whereas acknowledging there’s nonetheless a lot work to do. 1 / 4 of you every stated that targets weren’t met, however you’re getting nearer and one other quarter stated they weren’t met in any respect. Just 8% stated that targets had been met and exceeded.
Do you’re feeling that your organization has adopted by way of on the DEI and social justice targets it set over the previous yr, PR execs and communicators? As a reminder, your responses are fully nameless. #DailyScoop
— PR Daily (@PRDaily) May 25, 2021
Is there a query that you just’d like to see requested? Let us know by tagging #DailyScoop!
SOUNDING BOARD
It’s the Wednesday earlier than Memorial Day, which implies many people are in for a well-deserved break. Show us your greatest lengthy weekend life in GIF type, PR execs and communicators.
It’s the Wednesday earlier than Memorial Day, which implies many people are in for a well-deserved break. Show us your greatest lengthy weekend life in GIF type, PR execs and communicators. We’ll share the highest responses in subsequent Tuesday’s roundup! #DailyScoop pic.twitter.com/nbiPjfc46z
— PR Daily (@PRDaily) May 26, 2021
Ragan and PR Daily will likely be closed for the vacation till June 1, so we are going to see you then.
