Paid search advertising conversion rates have decreased across nearly all industries year over year. Meanwhile, the cost of generating leads through search ads continues to increase, although not as drastically as in... Read more »
Nine out of 10 ecommerce businesses I’ve come across have run Google Ads at some point, but few have considered Amazon Ads despite the significant opportunities it offers. I believe that Amazon... Read more »
Struggling to boost your Google Ads campaign performance? Whether it’s dwindling impressions, rising CPCs, or a drop in conversions, this article outlines six key steps to diagnose issues and unlock opportunities for... Read more »
As we step into 2024, the world of Google Ads Pay-Per-Click (PPC) is buzzing with exciting trends that are transforming the digital advertising landscape as we know it. Let’s take a moment... Read more »
Google Ads, formerly known as Google AdWords, is an online advertising platform developed by Google. It allows businesses to create and manage ads that appear on Google’s search engine results pages, websites... Read more »
The pay-per-click (PPC) marketplace has been very good for Google. According to Statista, in 2022, Google ad revenue amounted to $224 billion. That’s enough to float a couple of developing economies. But... Read more »
Google’s Dynamic Search Ads allow pay-per-click advertisers to show text ads based on relevant queries that are not otherwise in an ad campaign. It’s been nearly two years since Google first introduced... Read more »
Chris Fawcett, Founder and President of Third Marble Marketing, advocates for small businesses. He believes that small businesses can indeed make a country stronger. At Third Marble, Chirs and team engineer affordable... Read more »
How are LSAs different from PPC ads? You pay-per-lead, not pay-per-click, which allows for precise and transparent ROI. It can be daunting to manage PPC and Google Ad campaigns. Well-managed campaigns require... Read more »
Google ads marketing Google Ads is a popular marketing platform that allows businesses to display ads on Google’s search engine and other websites across the internet. Advertisers can use Google Ads... Read more »