How are LSAs different from PPC ads? You pay-per-lead, not pay-per-click, which allows for precise and transparent ROI. It can be daunting to manage PPC and Google Ad campaigns. Well-managed campaigns require... Read more »
Google ads marketing Google Ads is a popular marketing platform that allows businesses to display ads on Google’s search engine and other websites across the internet. Advertisers can use Google Ads... Read more »
Whether you’re a beginner launching your first product, or a 6-year Amazon selling veteran launching your 25th product (like me!), Sponsored Products Ads are one of the most effective methods of presenting... Read more »
Top ✕ If you’re a newbie to the concept of what it takes to win more business “through” or “on” the internet (yes, there is a difference), your biggest takeaway at this... Read more »
I have a confession. When I first started writing for WordStream, I didn’t know the first thing about Google Ads. I was familiar with a handful of online advertising terms – I... Read more »
Today, Law firms recognize the benefits of online advertising in connecting with potential clients. One method, pay-per-click (PPC) advertising, is an excellent way for these firms to get more exposure and draw... Read more »
Why should you advertise your business on YouTube? Well, are you ready for some mind-blowing numbers? YouTube reports having over 2 billion monthly logged-in users across 80 languages in over 100 countries.... Read more »
What’s the average click-through rate for a Google Ads ad? When people ask this question, it’s usually because they want to benchmark their own CTRs. But listen up: Way too many advertisers... Read more »
Much like SEO, paid advertising has evolved significantly since it became available to businesses. From spray and pray, which relies on volume over strategy, to a far more targeted approach, Search Engine... Read more »
ChatGPT is handy for organizing data. An example is pay-per-click advertising campaigns with lots of keywords and numbers. Here are ChatGPT prompts to improve PPC setup and performance. ChatGPT Prompts for PPC... Read more »