Google Ads (previously called Google Adwords) is a highly popular online advertising platform used by SFB Digital Marketing Ltd and other marketers. It allows companies to create and display advertisements whenever people search the internet for those services or products.
Advertising on Google Ads lets you easily target your advertisements to specific geographic areas, demographics, device types, and operating systems. This is extremely helpful for companies because they can focus on potential customers who are very likely to buy from them.
Here are the seven reasons to use this advertising tool:
- Targeted Audience
Using Google Ads, you can easily target possible customers based on specific factors. These include gender, age, interests, and location.
It’s also easier to analyze the audience’s behavior through their common interests in similar products or previous searches they’ve completed. Ultimately, those advertisements will be seen by people curious about your offerings.
Before Google Adwords, advertising took a shotgun approach, so many ads weren’t seen by people at the right time. Now, it’s easier to target your audience with accuracy and precision.
- Cost-efficient Advertising
Since you can set daily bids and budgets, it’s easier to control your spending on different advertising campaigns. This ensures that you get the most out of the money available. Overall, it’s an economical option for all types of businesses.
Here are just some of the budget benefits of advertising on Google:
- PPC System – Google Ads is a PPC (pay-per-click) advertising system, so you’ll only pay if someone clicks the advertisement.
- Full Control – You can spend any amount you want on your campaign, even if it’s only $1. Since you own the ads, it’s easy to place them where you want. Overall, you’re in full control, which is quite useful for a small company with less cash flow.
- Easily Customizable – It’s easy to customize your budget. Accelerated spending allows you to increase the amount you pay during specific weeks when ads perform well and decrease when they don’t.
- Based on Performance – You can continuously change your budget based on how well your ads perform. There’s no need to commit to specific time periods or large amounts of money with this system. That is highly beneficial for companies that only need to advertise seasonally or at particular times during the year.
- Measurable Results
With Google Adwords, you can create detailed performance reports to help you track different metrics, such as cost per click, impressions, clicks, etc. This allows you to measure how effective your campaigns are, making appropriate adjustments as needed.
While traditional advertising options, such as radio ads and billboards, could take months to get results, you’ll achieve your goals faster with Google Ads. Therefore, you’re not waiting too long before your campaign produces a return on investment you can see with your own eyes.
Reporting is “live” on Google Ads, which means that your campaign’s performance is updated daily (sometimes minute-by-minute). This lets you see how your strategies are doing in real time, giving your brand an edge.
Once you log into your account, you’ll see the dashboard, offering a short overview of the campaign’s performance. You can click on the “reporting” tab toward the top of the page to access more detailed information. That allows you to see cost-per-click data, clicks, and ad impressions.
A good thing about Google Ads is that you can create customized reports that track specific insights and metrics. The system also shows you recommendations for improving campaign performance, making it a win-win for everyone.
- Flexible Ad Formats
Advertising on Google gives you many ad formats, such as:
- Shopping ads
- Dynamic search ads
- Video ads
- Image display ads
- Text-based search ads
It’s also easy to track the performance of each format to optimize your campaigns. This can be quite useful if you’re targeting specific audiences or testing different advertisements.
- Mix with the Competition
The primary reason for using Google Ads is that your competitors are also doing so. If you aren’t, they will likely have the advantage over you regarding SEO rankings and visibility.
When you get on board with Google, you’ll level the playing field, competing against other companies in your industry. This will help you get more leads and sales for your brand. Just remember that it won’t come instantly; you’ll have to do the work or hire a professional agency like SFB Digital Marketing to get the best results.
Google Ads is one of the most powerful tools that help small businesses reach their potential customers efficiently and effectively. It offers flexible ad formats, the ability to target specific audiences, an ad rank system, and measurable results. Therefore, most companies choose to run campaigns here. You don’t want to get left behind by not utilizing its features.
- Brand Visibility and Awareness
Did you know that Google Ads can help you increase brand visibility and awareness? You can ensure that your company name appears at the top of the SERPs (search engine results pages). This is an effective way to attract new customers and encourage current ones to return and buy again.
Whenever you outrank your competitors, potential customers will be more likely to choose you to learn about your services and products.
- Ranks Ads
The Google Adwords system uses “ad ranks” to help determine when and how advertisements are displayed.
If your ad rank is high, you’ll appear closer to the top in the search results, ensuring that more potential customers see the advertisement.
Ultimately, Google uses ad ranks to level the playing field. It’s based on various factors, such as your maximum bid and the ad quality. Therefore, every business can compete in a saturated market.
Final Thoughts on Advertising on Google Ads
Advertising on Google is highly beneficial. It offers a cost-effective way to reach your audience, targets potential customers who are ready to buy, and is flexible enough to meet your budget requirements.
Using a pay-per-click pricing model benefits small businesses on a tight budget. Plus, you can focus on niche, long-tail, and local keywords to avoid competing with big-name brands.
Creating campaigns personally can be daunting, but you don’t have to go through it alone. SFB can help you advertise on Google.
This article was written in cooperation with SFB Digital Marketing Ltd
https://www.jpost.com/special-content/7-reasons-your-business-should-start-using-google-ads-today-804659
