These Innovative Video Testimonials Are Giving Small Businesses a Leg Up

​As shoppers develop into more and more cautious of written testimonials, corporations are despatched scrambling for tactics to show the effectiveness of their services or products. Enter Video SEO Pro, a White Plains-based video advertising and marketing company that has been serving to companies develop with a vary of media companies for greater than 40 years. Their latest service — Remote Video Testimonials —has introduced the corporate a entire new inflow of shoppers. Think Yelp critiques, however with the precise face of a shopper who can vouch for the companies. And in keeping with Video search engine optimisation Pro, the tactic works.

Knowledgeable video testimonial shot of their studio begins at $1,500 however with Remote Video Testimonials, Video search engine optimisation Pro can produce three consumer video testimonials for a similar worth. Through the digital course of, clients could be filmed wherever they’re throughout the nation with a smartphone. During the filming, Video search engine optimisation Pro makes use of their skilled interviewing expertise to evoke enthusiastic responses for the testimonials. Once the interview is full, the 10-minute interview is edited into a 90-second video that may additionally characteristic graphics corresponding to a buyer’s enterprise title, firm emblem, or contact info. The Remote Video Testimonial can then be used on shoppers’ advertising and marketing channels, together with web sites, social media platforms, and digital advertising and marketing efforts.

“This new service permits us to assist companies throughout the nation by producing impactful, prime quality interview-based video testimonials, at a very reasonably priced worth and with a system that makes it fast and simple for his or her shoppers,” says Video search engine optimisation Pro President David Vogel. “Remote Video Testimonials give shoppers a bonus on this aggressive enterprise surroundings and are an efficient device that assist our shoppers shut extra enterprise and do it quicker.”

And in keeping with Vogel, the service far surpasses the alternate options. “If you ask your shoppers to create their very own video testimonials, they received’t spend something — however most shoppers by no means get round to really doing it, and once they do the video is shot poorly and the sound high quality is horrible. More importantly, the content material shared tends to be imprecise and doesn’t cowl the worth they acquired from hiring you,” explains Vogel. “Another choice accessible to enterprise house owners is to rent a skilled like Video search engine optimisation Pro to do it for them. We will use questions as the premise for an on-camera interview to get the responses vital to speak the worth the corporate supplies.  Unfortunately, skilled video testimonials are typically cost-prohibitive for many small companies, particularly if you would like greater than only one. Additionally, a skilled video testimonial all the time represents a massive ask out of your consumer when it comes to time and inconvenience.”

The Remote Video Testimonials present a low-cost choice for these searching for the standard of a skilled shoot. And, in accordance the Vogel, such testimonials could be very important. “Video testimonials present a lot wanted credibility to the gross sales dialog that immediately builds belief,” he says.