The official website of the Republic of Korea

By Lee Kyoung Mi and Yoon Hee Young
Video = Lashevan’s official YouTube channel

Hallyu star Jun Hyo-seong, a promotional ambassador for Hanbok (traditional clothing), and Seo Kyoung-duk, a professor at Sungshin Women’s University in Seoul, on Oct. 21 released a video in both Korean and English introducing Hanbok to the world to mark Korean Hanbok Day.

Designated on Oct. 21, 1997, the day promotes awareness of the unique attire and highlights its excellence and industrial and cultural value.

Released on Seo’s Facebook and Instagram accounts, the 4:30-minute video explains Hanbok’s history since ancient times, its structure and characteristics including upper and lower garments, and the wide variety of styles to wear for each occasion.

Also featured are the aesthetic sense and attitude toward life of Koreans from long ago not only through explanation of design factors including traditional patterns but the philosophy behind them.

“I wanted to promote the value of our cultural heritage Hanbok at home and abroad through this video,” Seo said. “Starting with this video, I will produce a series of videos on the culture and globalization of Hanbok to widely promote the traditional clothing to people around the world.”

Jun, who narrated the video in Korean, said, “I’m glad to participate in this meaningful video on Hanbok,” adding, “I hope a lot of domestic and foreign netizens watch the clip.”

Seo Kyoung-duk (left) is a professor at Sungshin Women’s University in Seoul who produced a video introducing Hanbok to commemorate Korean Hanbok Day, and K-pop star and actor Jun Hyo-seong is a promotional ambassador for the clothing who narrated the video in Korean. (Seo’s Facebook page)

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