Ascential to Buy Amazon eCommerce Analyst Sellics
April 20 2022
B2B data, analytics and eCommerce optimisation specialist Ascential (beforehand referred to as EMAP) is to purchase Sellics, which provides Ai-powered B2B options to assist sellers, distributors, and companies optimize and analyse their Amazon methods. Terms of the deal haven’t been disclosed.
Berlin, Germany-based Sellics, which additionally has an workplace in New York, supplies a mix of advert spend optimization, marketing campaign automation and revenue evaluation, by way of a set of software program options, for manufacturers that market on Amazon throughout the US and Europe. Its free instruments can be utilized to optimize Amazon PPC (pay-per-click) campaigns; and the Sellics Benchmarker permits advertisers to create a customized report which compares their KPIs with friends on a sub-category and ad-format stage. In addition, the agency’s ‘Sonar’ helps Amazon sellers, distributors, and companies discover all of the related key phrases they want to enhance product itemizing visibility and enhance Amazon search engine optimization.
Sellics employs round 90 workers, and is led by its co-founders Franz Jordan (CEO), Josef Vataman (CTO) and Thomas Ropel (CMO). Ascential, which additionally owns pattern forecasting platform WGSN, will merge Sellics into its eCommerce advert efficiency specialist Perpetua, to assist develop the enterprise additional into Europe.
Duncan Painter (pictured), CEO of Ascential, feedback: ‘Sellics’ robust presence within the European challenger market and engineering experience will speed up Perpetua’s progress exterior its current US operations, whereas Perpetua itself will present thrilling progress alternatives for the Sellics’ buyer base by way of its superior product set.’