India TV uses video optimisation practices to boost video discoverability and engagement across Google surfaces

Mumbai: India TV, a Hindi-language news channel, has expanded its digital presence across websites, social media, and video platforms. Video is essential to their strategy in a rapidly evolving landscape. However, a key challenge emerged: ensuring optimal visibility and discoverability of their videos across Google surfaces, even when those videos are hosted on a third-party platform. To increase visibility and drive referral traffic back to their web properties, India TV sought strategies to optimize their content for Search.

By implementing video markup on their domain,, following the Video SEO best practices and using the Search Console Video indexing report, India TV exponentially increased the number of video pages indexed by Google for significantly boosting video discoverability across Google Search and Discover.

“We sincerely thank Google for their invaluable partnership. By implementing video best practices on our India TV website, we have seen an impressive increase in our video traffic and engagement in just three months! This web video strategy has led to greater discovery of our videos across Google surfaces and consequently major growth in video consumption on our site.” Ritu Dhawan Managing Director, India TV

158% Increase in Video Impressions on Google Search

67% Increase in Video Clicks on Google Search

The Results: India TV implemented video best practices such as creating a separate video sitemap to make it easier for Google to find their videos, creating a dedicated page for each video to get them maximum exposure and implementing video schema tags to their entire video inventory. After implementing Video SEO best practices and paying attention to the quality of their content and metadata, India TV saw a 158% increase in video impressions and 67% growth in video clicks in three months.

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